{"id":1566,"date":"2022-08-24T17:00:22","date_gmt":"2022-08-24T17:00:22","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=1566"},"modified":"2024-11-27T21:27:31","modified_gmt":"2024-11-27T21:27:31","slug":"the-best-product-description-pages-have-these-3-things","status":"publish","type":"post","link":"https:\/\/dev.digitalposition.com\/resources\/blog\/ppc\/the-best-product-description-pages-have-these-3-things\/","title":{"rendered":"The Best Product Description Pages Have These 3 Things"},"content":{"rendered":"

Trying to create the best product description page for your ecommerce store? If your first inkling is to say, \u201cThe product sells itself,\u201d then it\u2019s time for a mindset switch. No matter how good your product is, a bad product description page design can be your biggest roadblock.<\/span><\/p>\n

To put it lightly, Nicolas Cage would still go through all of that trouble to steal the Declaration of Independence rather than buy it from a poorly optimized PDP. <\/span><\/p>\n

So how do you go about optimizing your PDPs on Shopify or elsewhere? We have a few quick ideas.<\/span><\/p>\n

Competing in Ecommerce<\/span><\/h2>\n

Despite buying online being easier than ever and a plethora of willing customers ready to make online purchases, you still need to put in the work to make sure your PDPs are working for you, not against you. <\/span><\/p>\n

As common as online shopping is today, many customers are still wary of buying from online stores they aren\u2019t familiar with. Instead, they turn to mega-retailers like Amazon that have already gained their trust (and their credit card information). <\/span><\/p>\n

So how can you use your product description pages to build trust with your customers and (hopefully) score a conversion? How do you win against the convenience of one-click checkout? We\u2019ve got three must-have product description page elements that help to build trust with consumers.<\/span><\/p>\n

3 Product Description Page Must-Haves<\/span><\/h2>\n

1. High-Quality Images<\/span><\/h3>\n

As the need for quick information continues to increase, high-quality product imagery is more important than ever. People aren\u2019t willing to give your product a chance if the image itself doesn\u2019t immediately pull them in. <\/span><\/p>\n

Professional product photography should be part of your budget when creating your PDPs. After all, what\u2019s the point of <\/span>setting up your ecommerce site for SEO<\/span><\/a> if all of that free traffic is just going to bounce when met with low-quality, outdated imagery?<\/span><\/p>\n

When adding product photographs to your ecommerce website, consider utilizing these three types of photographs: <\/span><\/p>\n