{"id":1753,"date":"2024-08-09T18:57:18","date_gmt":"2024-08-09T18:57:18","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=1753"},"modified":"2024-10-15T14:25:10","modified_gmt":"2024-10-15T14:25:10","slug":"creative-spotlight-august-2024","status":"publish","type":"post","link":"https:\/\/dev.digitalposition.com\/resources\/blog\/ppc\/creative-spotlight-august-2024\/","title":{"rendered":"Creative Trends – August 2024"},"content":{"rendered":"\n

In our ‘Creative Spotlight’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)!<\/p>\n\n\n\n

Going Viral Reviews<\/h2>\n\n\n\n

Here Happy Mammoth uses their number of reviews to create social proof and build a bit of FOMO. It\u2019s not important what the reviews say, many of them can\u2019t even be read. However, the quantity of reviews behind the product show create trust and make consumers feel like this is the next big thing they need to try out.<\/p>\n\n\n\n

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  • Uses number of reviews to create social proof and build FOMO.<\/li>\n\n\n\n
  • Not important what the reviews say, many of them can\u2019t be read<\/li>\n\n\n\n
  • The quantity of reviews behind the product create trust and makes consumers feel like this is the next big thing to try.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

    Infographics With Emotion<\/h2>\n\n\n\n

    We’ve seen the number of infographics ads increase heavily this month. We recommend trying to push more ads in this direction. A common error for infographic ads is that they focus too heavily on the technical elements and not on the emotion portion. This example could say something like \u201ctapered arms\u201d to speak to the cut of their shirts, but instead they say \u201clook more muscular\u201d. The consumer only cares about the tapered arm cut because of the end result, so skip the technical jargon and speak right to what they want.<\/p>\n\n\n\n

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    • Seeing increased usage lately, suggesting a rising trend.<\/li>\n\n\n\n
    • Focus on emotional impact rather than technical details.<\/li>\n\n\n\n
    • Consumers care about the end result, not the technical jargon.<\/li>\n\n\n\n
    • Example: \u201clook more muscular\u201d is more effective than \u201ctapered arms.\u201d<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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      Using Native Text<\/h2>\n\n\n\n

      This example is a basic new product announcement or could be pivoted to a single USP call out ad. The strength of this is ad is the format of the text. By using fonts and styling that are organic to the platform, consumers are more likely to stop scrolling and take a look at the ad. We\u2019d love to see a version of this using review text!<\/p>\n\n\n\n

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      • Effective for new product announcements or USP call-out ads.<\/li>\n\n\n\n
      • Text format matches organic platform styles, making it more attention-grabbing.<\/li>\n\n\n\n
      • Increases likelihood of consumers stopping to read the ad.<\/li>\n\n\n\n
      • Suggestion: Use review text to enhance authenticity.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

        Stop Motion Product In Use<\/h2>\n\n\n\n

        For this product, typically you\u2019d see lots of \u201c3 bags in 1\u201d or \u201c30L to 66L expandable backpack\u201d text\/a creator talking to explain the benefits. But none of that would have been as impactful as seeing this product fully convert and show off it\u2019s capabilities. This is the perfect example of why seeing a product in action is more important than telling your consumers about it. The stop motion is a fun element that allows you to see the product while not being distracted by a person.<\/p>\n\n\n\n

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        • Effective for new product announcements or USP call-out ads.<\/li>\n\n\n\n
        • Text format matches organic platform styles, making it more attention-grabbing.<\/li>\n\n\n\n
        • Increases likelihood of consumers stopping to read the ad.<\/li>\n\n\n\n
        • Suggestion: Use review text to enhance authenticity.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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