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<\/figure>\n\n\n\nGoogle has a new feature (which we could find NO documentation about) called \u201cSmart Titles\u201d. In our example, not only was the Brand Name being incorrectly changed, but our optimized titles were being wiped away as well. Components of our title like sizing, color info was now gone – these new \u201cSmart Titles\u201d were very different from what we set up. What gives Google?! While these \u201cSmart Titles\u201d may be OK for some advertisers, they were not a good look here. <\/p>\n\n\n\n
Don\u2019t spend hours trying to figure out where these whacky optimizations are coming from. You can tell Google to turn these OFF in your account.<\/p>\n\n\n\n
Here\u2019s instructions how to turn OFF \u201cSmart Titles\u201d in Google Shopping:<\/p>\n\n\n\n
- \n
- Open Google Merchant Center. Navigate to: Help Center and Support > Contact Us > Open A Chat. Let the representative know that you want to turn OFF Smart Titles in your feed. You do not want Google editing your product titles. The representative will help you open an email ticket for the request.<\/li>\n\n\n\n
- When you receive a ticket number from Google, fill out the form and email to: shopping-support@google.com<\/a>\n
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- The email needs to be coming from an ADMIN email account on your Google Merchant Center. (To see who\u2019s an ADMIN: Log in to your GMC > Upper Right Gear Menu > People and Access)<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Your email body:\n
- \n
- On behalf of my company, {Your Company Name], I give Google my approval to make all of the following types of modifications in Merchant Center account {Your Google Merchant Center Account Number} without first notifying me:
Request 1: I authorize Google To remove Smart Titles from our Merchant Center Account<\/strong>
{Your Company Name} will be responsible for any impact these changes have on the account, including impact on campaign performance or spending.<\/li>\n<\/ul>\n<\/li>\n\n\n\n- Google will typically respond within a week with a confirmation if these changes have been made.<\/li>\n<\/ul>\n\n\n\n
- On behalf of my company, {Your Company Name], I give Google my approval to make all of the following types of modifications in Merchant Center account {Your Google Merchant Center Account Number} without first notifying me: