{"id":1924,"date":"2024-10-08T17:50:37","date_gmt":"2024-10-08T17:50:37","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=1924"},"modified":"2025-02-26T21:20:54","modified_gmt":"2025-02-26T21:20:54","slug":"tiktok-launches-new-search-ads-campaigns","status":"publish","type":"post","link":"https:\/\/dev.digitalposition.com\/resources\/blog\/ppc\/tiktok-launches-new-search-ads-campaigns\/","title":{"rendered":"TikTok Launches New Search Ads Campaigns"},"content":{"rendered":"\n<p>TikTok officially rolled out its <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/introducing-search-ads-campaign?ab_version=experiment_1\">Search Ads<\/a> in September 2024. This move allows brands to appear in search results when users look up <em>specific <\/em>keywords. Think of it as a blend between <a href=\"https:\/\/www.digitalposition.com\/ppc-management-agency\/google-ads\">Google\u2019s search ads<\/a> and <a href=\"https:\/\/www.tiktok.com\/en\/\">TikTok<\/a>\u2019s discovery-based content. The platform\u2019s strength lies in its highly engaging video content, which now serves as the basis for targeted, search-driven ads.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"360\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdCJ3gyIUJmz2qX9R1suw6PFwaxW80jvV5QY9NJVo7rvIbTSaI04GezS5_nPa8b97aJlzAx9TOXpOgpEBVVYHVQpxYVrWV8x6ugHSqn09EoKBytpK06JFgJ7xEbobbCDW84pPwrMe9XxrqC8nWpfUxlP2Y?key=XoyMP68XbJbvLlvJp0d4ww\"><\/p>\n\n\n\n<p><em>Via <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/introducing-search-ads-campaign?ab_version=experiment_1\" data-type=\"link\" data-id=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/introducing-search-ads-campaign?ab_version=experiment_1\">TikTok<\/a><\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"fw-wrap-boxed-media fw-wp-embed-shortcode\"><iframe loading=\"lazy\" title=\"Search Ads Campaign setup in TikTok Ads Manager\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PZmyiXc2Pj8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><em>Via <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/introducing-search-ads-campaign?ab_version=experiment_1\">TikTok<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How This Affects You<\/strong><\/h2>\n\n\n\n<p>For brands already active on TikTok, this offers an opportunity to reach customers at crucial moments in their search journey. Previously, TikTok was more of a discovery platform, pushing content based on interests and behavior. Now, advertisers can target users when they\u2019re specifically searching for products or services, which could lead to higher conversion rates on and off the platform.<\/p>\n\n\n\n<p>The video-first nature of the platform means that businesses can engage users in a creative, visual way, standing out from traditional search ads on Google. If you&#8217;re already producing content on TikTok, transitioning to <a href=\"https:\/\/www.digitalposition.com\/ppc-management-agency\/paid-search\">Search Ads<\/a> should be very smooth and will allow you to use the content you\u2019re already running to satisfy these formats.&nbsp;<\/p>\n\n\n\n<p>For brands looking to break into TikTok, now is a <em>perfect <\/em>time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Next Steps:<\/strong><\/h2>\n\n\n\n<ol>\n<li><strong>Identify Keywords<\/strong>: Dive into TikTok\u2019s Creative Center to discover trending keywords related to your business. This will help you understand what users are searching for on the platform.<\/li>\n\n\n\n<li><strong>Create Engaging Video Ads<\/strong>: Leverage TikTok\u2019s video-first format to create compelling, authentic ads that blend seamlessly with organic content. Show your product in action or create engaging how-tos that resonate with the TikTok audience.<\/li>\n\n\n\n<li><strong>Monitor Campaigns<\/strong>: Use TikTok\u2019s Ads Manager to track performance and adjust based on real-time data. This will help ensure you\u2019re targeting the right keywords and reaching the most valuable users.<\/li>\n\n\n\n<li><strong>Prepare for the Holidays<\/strong>: With search intent spiking during the holiday season, this is the perfect time to test out TikTok Search Ads for keywords like \u201cbest gifts\u201d or \u201choliday deals.\u201d Target users searching for products when they\u2019re ready to make a purchase.<\/li>\n<\/ol>\n\n\n\n<p>Want to explore how <a href=\"https:\/\/www.digitalposition.com\/ppc-management-agency\/tiktok-ads\">TikTok Search Ads<\/a> can fit into your holiday strategy or overall marketing plan? <a href=\"https:\/\/www.digitalposition.com\/book-your-call\" data-type=\"link\" data-id=\"https:\/\/www.digitalposition.com\/book-your-call\">Reach out to us today<\/a>, and we\u2019ll help you make the most of this new advertising opportunity!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok officially rolled out its Search Ads in September 2024. This move allows brands to appear in search results when users look up specific keywords. Think of it as a blend between Google\u2019s search ads and TikTok\u2019s discovery-based content. The platform\u2019s strength lies in its highly engaging video content, which now serves as the basis&#8230;<\/p>\n","protected":false},"author":30,"featured_media":2014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[],"thumbnail_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/10\/Untitled-488-x-272-px-4-300x167.png","thumbnail_medium_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/10\/Untitled-488-x-272-px-4.png","featured_image_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/10\/Untitled-488-x-272-px-4.png","author_avatar_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/08\/john1.webp","author_name":"John Vickery","category_labels":["PPC","Social"],"tag_labels":[],"_links":{"self":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/1924"}],"collection":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/comments?post=1924"}],"version-history":[{"count":5,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/1924\/revisions"}],"predecessor-version":[{"id":2687,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/1924\/revisions\/2687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media\/2014"}],"wp:attachment":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media?parent=1924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/categories?post=1924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/tags?post=1924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}