{"id":1943,"date":"2024-10-04T19:36:24","date_gmt":"2024-10-04T19:36:24","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=1943"},"modified":"2025-02-26T21:38:12","modified_gmt":"2025-02-26T21:38:12","slug":"metas-election-blackout-could-impact-your-ads-heres-how-to-prepare","status":"publish","type":"post","link":"https:\/\/dev.digitalposition.com\/resources\/blog\/ppc\/metas-election-blackout-could-impact-your-ads-heres-how-to-prepare\/","title":{"rendered":"Meta\u2019s Election Blackout Could Impact Your Ads\u2014Here\u2019s How to Prepare"},"content":{"rendered":"\n<p>If you\u2019re running <a href=\"https:\/\/www.digitalposition.com\/ppc-management-agency\/facebook-ads\">Facebook ads<\/a> in Q4, it\u2019s important to know about Meta\u2019s election advertising <a href=\"https:\/\/www.facebook.com\/business\/help\/167836590566506?id=288762101909005\">blackout<\/a> happening this year from October 29th to November 5th. Meta does this every election year, pausing the creation of new ads in the Social Issues, <a href=\"https:\/\/about.fb.com\/news\/2023\/11\/how-meta-is-planning-for-elections-in-2024\/\">Elections<\/a>, or Politics category. While this is specifically meant for political ads, it could still impact your campaigns, even if you\u2019re selling something like skincare products or fitness gear<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"386\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcNv2PhXz4IsfNtixcQ8n3OgvT-d4Yo3MDxWAba3pplWae2HnXZ1c2JhxYOb-DDZDBPqWY2kl5UziMVdq6LDcPuYUkaIobU-tqwV4ySFbx90Ws9MFqjXVBD40fy1AEVPwUbaZyyD2xNqLy2bR55BrpCFA-q?key=LAFVDvhNAQNwiNv92OD57g\"><\/p>\n\n\n\n<p><em>Via <a href=\"https:\/\/tripleblossom.com\/facebook-ad-rejected-social-issues\/\">Triple Blossom<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Problem with Meta\u2019s AI Ad Review<\/strong><\/h2>\n\n\n\n<p>Meta\u2019s AI does most of the heavy lifting when it comes to approving ads, but sometimes it gets things wrong. If you\u2019ve ever had an ad for a completely harmless product like socks flagged as alcohol-related, you know exactly what we\u2019re talking about. Unfortunately, the AI might also misclassify your ads as falling under the \u201cpolitical\u201d category during this blackout period.<\/p>\n\n\n\n<p>Normally, it\u2019s an easy fix\u2014you just appeal and adjust. But during the election blackout, no new ads in the political category will be approved. If your ad gets wrongly flagged as political, you could be stuck with a delayed or blocked campaign during a critical time for your business.<\/p>\n\n\n\n<div class=\"inline-blog-subscribe\">\n    <div class=\"inline-blog-subscribe-line\"><\/div>\n    <div class=\"inline-blog-subscribe-inner\">\n      <h4>\n        Subscribe to get monthly updates\n        <img decoding=\"async\" src=\"https:\/\/www.digitalposition.com\/images\/icons\/mail-bolt.svg\">\n      <\/h4>\n      <form action=\"https:\/\/digitalposition.us11.list-manage.com\/subscribe\/post?u=98940f4d582d8ab71b457d958&amp;id=e1fb509c45\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\" _lpchecked=\"1\">\n        <input type=\"text\" name=\"EMAIL\" class=\"form-control\" placeholder=\"Email\">\n        <span>\n          <button class=\"button b-type-primary b-color-green b-size-normal\" type=\"submit\">\n            <svg class=\"svg-primary\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"1em\" viewBox=\"0 0 448 512\">\n              <path d=\"M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z\"><\/path>\n            <\/svg>\n          <\/button>\n        <\/span>\n      <\/form>\n    <\/div>\n    <div class=\"inline-blog-subscribe-subtext\">\n      <p>Get access to our industry trends newsletter delivered to your inbox so you never miss a beat.<\/p>\n      <p><em>We will never spam you.<\/em><\/p>\n    <\/div>\n    <div class=\"inline-blog-subscribe-line\"><\/div>\n  <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Schedule Ads Early to Avoid Delays<\/strong><\/h2>\n\n\n\n<p>This timing overlaps with a crucial financial period for many businesses. If you\u2019re gearing up for holiday sales, flash deals, or other major promotions, the last thing you want is an unnecessary ad delay. Getting everything squared away before October 29th means you can avoid stress and keep your campaigns running smoothly, even during the blackout.<\/p>\n\n\n\n<p>The best way to avoid these issues is by scheduling your ads <em>before<\/em> the blackout begins. Any ad scheduled before October 29th will go through Meta\u2019s approval process immediately, giving you time to resolve any flags or issues. That way, your ad can still run during the blackout if it\u2019s been approved beforehand.<\/p>\n\n\n\n<p>This is especially important if you\u2019re planning promotions or sales in early November, which is the start of many holiday shopping pushes. You don\u2019t want to be scrambling to get an ad through the approval process during a blackout\u2014especially if it\u2019s flagged by mistake.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips To Help You Prepare<\/strong><\/h2>\n\n\n\n<p>Here\u2019s how you can stay ahead of the blackout and keep your campaigns running smoothly:<\/p>\n\n\n\n<ul>\n<li><strong>Schedule your ads early<\/strong>: Make sure all ads that need to run during the blackout period are set up by October 28th at the latest. This ensures that Meta\u2019s approval process can catch any issues before the blackout begins.<\/li>\n\n\n\n<li><strong>Prepare for possible misclassifications<\/strong>: If your ad is misclassified as political or flagged for any reason, you\u2019ll have time to resolve it before the freeze hits. Waiting until the blackout could mean no ads at all for an entire week.<\/li>\n\n\n\n<li><strong>Double-check everything<\/strong>: Now\u2019s a great time to review all your campaigns and make sure nothing could be interpreted as political or falling into restricted categories. Meta\u2019s AI has been known to flag ads for the weirdest things, so it\u2019s better to be safe than sorry.<\/li>\n<\/ul>\n\n\n\n<p>Meta\u2019s election blackout might seem like a minor inconvenience, but it can easily cause major headaches if you\u2019re not prepared. So get your ads scheduled early, watch for any unexpected flags, and stay on track for the holiday season.<\/p>\n\n\n\n<p>Got more questions? <a href=\"https:\/\/www.digitalposition.com\/book-your-call\" data-type=\"link\" data-id=\"https:\/\/www.digitalposition.com\/book-your-call\">Reach out to us<\/a> and let\u2019s make sure your campaigns are ready to go before the blackout begins. We\u2019re here to help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running Facebook ads in Q4, it\u2019s important to know about Meta\u2019s election advertising blackout happening this year from October 29th to November 5th. Meta does this every election year, pausing the creation of new ads in the Social Issues, Elections, or Politics category. While this is specifically meant for political ads, it could&#8230;<\/p>\n","protected":false},"author":14,"featured_media":1945,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[],"thumbnail_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/10\/Metas-Election-Blackout-Could-Impact-Your-Ads-300x200.png","thumbnail_medium_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/10\/Metas-Election-Blackout-Could-Impact-Your-Ads-768x512.png","featured_image_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/10\/Metas-Election-Blackout-Could-Impact-Your-Ads.png","author_avatar_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2020\/02\/Picture1.png","author_name":"Kaylee Price","category_labels":["PPC","Social"],"tag_labels":[],"_links":{"self":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/1943"}],"collection":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/comments?post=1943"}],"version-history":[{"count":5,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/1943\/revisions"}],"predecessor-version":[{"id":2691,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/1943\/revisions\/2691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media\/1945"}],"wp:attachment":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media?parent=1943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/categories?post=1943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/tags?post=1943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}