{"id":2441,"date":"2025-01-16T16:56:46","date_gmt":"2025-01-16T16:56:46","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=2441"},"modified":"2025-01-27T17:08:19","modified_gmt":"2025-01-27T17:08:19","slug":"applovin-for-e-commerce-is-this-the-new-meta","status":"publish","type":"post","link":"https:\/\/dev.digitalposition.com\/resources\/blog\/ppc\/applovin-for-e-commerce-is-this-the-new-meta\/","title":{"rendered":"AppLovin for E-Commerce, is this the new Meta?"},"content":{"rendered":"\n

AppLovin<\/a> appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this\u2026<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin largely promoted apps & games within\u2026..other apps & games. So for whatever reason, they had the bright idea in 2024 to start promoting e-commerce brands within apps & games.<\/p>\n\n\n\n

Think about it this way – AppLovin used to promote Angry Birds when you were playing Candy Crush.<\/p>\n\n\n\n

Now, AppLovin has entered into the arena of fully promoting brands through apps.<\/p>\n\n\n\n

This isn\u2019t hyperbole either, one of our clients drove $1.265 MILLION dollars of revenue in 6 WEEKS:<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

7 day click revenue ONLY too, no view through revenue<\/strong><\/em><\/p>\n\n\n\n

As we see advertisers moving more of their spend toward new customer acquisition and upper funnel, AppLovin appears to be entering the e-commerce space at the perfect time.<\/p>\n\n\n\n

What\u2019s it look like?<\/strong><\/h2>\n\n\n\n

Here\u2019s an example of an ad run on AppLovin provided to us:<\/p>\n\n\n\n

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<\/p>\n<\/div><\/div>\n\n\n\n

What\u2019s the catch? <\/strong><\/h2>\n\n\n\n

AppLovin has a waitlist, and of that waitlist they\u2019re currently only allowing advertisers into the program who spend $600k\/mo or more on Meta.<\/strong><\/p>\n\n\n\n

We\u2019ve started to work with AppLovin and have been getting our clients in. If you spend over $600k\/mo on Meta, reach out<\/a> and we can likely get you in immediately. If you\u2019re under $600k\/mo, we can get you into a pipeline and possibly get you in too – there just may be a wait depending on how much they\u2019re letting in.<\/p>\n\n\n\n

On top of this, right now AppLovin is giving $10k of free advertising <\/strong>to those who join so they can \u201cprove it\u201d prior to you <\/p>\n\n\n\n

What does it look like to get in? <\/strong><\/h2>\n\n\n\n

It\u2019s actually really simple – essentially a 6-step onboarding process.<\/p>\n\n\n\n

    \n
  1. Fill out a couple onboarding forms<\/li>\n\n\n\n
  2. Sign an I\/O<\/li>\n\n\n\n
  3. Send over top Meta assets with a variety (at least 5) – static + video<\/li>\n\n\n\n
  4. We build a campaign structure & assets with creative provided<\/li>\n\n\n\n
  5. Account launches, goes through learning\n