{"id":2663,"date":"2025-03-05T16:13:53","date_gmt":"2025-03-05T16:13:53","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=2663"},"modified":"2025-02-26T16:40:50","modified_gmt":"2025-02-26T16:40:50","slug":"do-you-need-a-new-ppc-agency","status":"publish","type":"post","link":"https:\/\/dev.digitalposition.com\/resources\/blog\/ppc\/do-you-need-a-new-ppc-agency\/","title":{"rendered":"Do You Need A New PPC Agency?\u00a0"},"content":{"rendered":"\n<p>Most <a href=\"https:\/\/www.digitalposition.com\/ppc-management-agency\/\" data-type=\"link\" data-id=\"https:\/\/www.digitalposition.com\/ppc-management-agency\/\">PPC agencies<\/a> promise the same thing: managed ads, monitored metrics, and a monthly report you barely glance at. Sound familiar? Probably, because this is what most agencies are doing. Therefore, you\u2019ll get results that most agencies can give.<\/p>\n\n\n\n<p>The digital advertising game has changed. Platforms like <a href=\"https:\/\/ads.google.com\/home\/\">Google<\/a> and <a href=\"https:\/\/business.meta.com\/?locale=en_US\">Meta<\/a> have become increasingly automated, handling tasks that once required entire teams. The real value of a PPC agency isn\u2019t in adjusting bids or launching more campaigns, it\u2019s in developing a growth strategy that actually moves the needle for your business.<\/p>\n\n\n\n<p>Don\u2019t believe us, let\u2019s take a look at some of the <a href=\"https:\/\/www.digitalposition.com\/case-studies\/\">impressive results<\/a> we\u2019ve been able to see from our clients while working together. Who doesn\u2019t want to see their Shopify revenue go up and up?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeeyIqD8HJKjaQciULVy_zmXLy5-pB3NvqqxksvORRJ0TwYFF2oCLfce6Wm0M1AMl_hsQwHm79A9lErah1dKMgB2jaP0-B_zEZ6eKAJoiPpDpOW-lK0szg1J190Si7IWjjWmenP0g?key=Qh6dJyPFHKWYoOgfJM7zpKkS\" alt=\"\"\/><\/figure>\n\n\n\n<p>So, is your PPC agency doing enough? Or are they just draining your budget? Let\u2019s break down the signs that it\u2019s time for a change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. They\u2019re Focused on Outdated Practices<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd8gNaqLC6WODWZTfsqHbT46u7SFSeKHfzG3S7Sii3keTvAvdMrnGo1l4D7QgUNS7TWOGKX1j8oSo3Jj8HtBTX2pliSR0y2cHvcjoteTryWyXatFBvLMZzq1p7N7sski9gQC3facw?key=Qh6dJyPFHKWYoOgfJM7zpKkS\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Via Panobly Blog<\/em><\/p>\n\n\n\n<p>If your agency is still relying on old-school tactics, they\u2019re already behind. PPC has evolved, but many agencies still operate like it\u2019s 2015\u2014running the same generic playbook for every client instead of adapting to the new reality.<\/p>\n\n\n\n<p>Here are some outdated strategies that should have been ditched years ago. If your agency is doing at least 2 of these, it&#8217;s time to rethink your strategy.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>1000s of keywords<\/strong>: With today\u2019s automation, broad keyword coverage is more effective than hyper-segmented lists.<\/li>\n\n\n\n<li><strong>GA attribution<\/strong>: Google Analytics is great, but it doesn\u2019t paint the full picture. Your agency should be analyzing customer <a href=\"https:\/\/www.mosaic.tech\/financial-metrics\/ltv-lifetime-value\">LTV<\/a> and true profitability, not just what GA says.<\/li>\n\n\n\n<li><strong>Single keyword ad groups (SKAGs)<\/strong>: Machine learning has made <a href=\"https:\/\/www.adriel.com\/blog\/skag-single-keyword-ad-group-vs-hagakure#:~:text=SKAGs%20still%20relevant%3F-,Single%20Keyword%20Ad%20Group%20Structure%20in%20Google%20Ads,keyword%20in%20each%20ad%20group.\">SKAG<\/a>s irrelevant. If your agency still swears by them, they\u2019re stuck in the past.<\/li>\n\n\n\n<li><strong>Lookalike audiences<\/strong>: With privacy changes, old-school <a href=\"https:\/\/www.facebook.com\/business\/help\/164749007013531?id=401668390442328\">lookalike audiences<\/a> aren\u2019t as effective. More advanced audience targeting is required.<\/li>\n\n\n\n<li><strong>Platform ROAS<\/strong>: Looking only at in-platform ROAS ignores what actually drives profit. Your agency should be optimizing for revenue, not vanity metrics.<\/li>\n\n\n\n<li><strong>Meta descriptions<\/strong>: If they\u2019re still spending time optimizing meta descriptions for ads, they\u2019re missing the bigger picture.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What You Should Do<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Ask how they\u2019re adapting to automation<\/strong> \u2013 If they\u2019re still focused on granular manual optimizations, they\u2019re wasting time and money.<\/li>\n\n\n\n<li><strong>Look for forward-thinking strategies<\/strong> \u2013 Your agency should be leveraging machine learning and AI to drive better performance.<\/li>\n\n\n\n<li><strong>Make sure they\u2019re focused on business outcomes<\/strong> \u2013 If they\u2019re only tweaking ad settings without aligning with your growth strategy, that\u2019s a red flag.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. They\u2019re Not Focused on Real Business Impact<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXem9GtbsI1iRKi5xcc0jhfRK5NhkiAkSeqpLmfeRUJYIHFm2FrNTUUg27u79xYTbwHE906qqAtTS7Lk1MLDu3dP8wSzxSg9zprPuodDq89rUNriQCdfAfPe4pIG7bAk1pe-gLpE?key=Qh6dJyPFHKWYoOgfJM7zpKkS\" alt=\"\"\/><\/figure>\n\n\n\n<p>Clicks and impressions don\u2019t pay the bills\u2014profitability does. Yet, most agencies still report on surface-level metrics instead of aligning their strategy with your actual business goals.<\/p>\n\n\n\n<ul>\n<li>A strong PPC strategy should be built around:\n<ul>\n<li><strong>Product profitability<\/strong>: Not all products should be advertised equally. Your agency should be prioritizing the ones that drive real revenue.<\/li>\n\n\n\n<li><strong>Customer acquisition costs (CAC):<\/strong> If your agency isn\u2019t tracking <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/customer-acquisition-cost-cac\/\">CAC<\/a>, they\u2019re missing a huge piece of the puzzle.<\/li>\n\n\n\n<li><a href=\"https:\/\/dashthis.com\/kpi-examples\/returning-customer-rate\/#:~:text=The%20returning%20customer%20rate%20is,from%20your%20company%20soon%20after.\"><strong>Returning customer rate<\/strong><\/a>: Are your ads bringing in one-time buyers or customers who stick around?<\/li>\n\n\n\n<li><strong>Seasonal and economic trends<\/strong>: A good agency adjusts spend based on real-world factors, not just ad performance.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s a big one. Remember those Shopify revenue numbers we showed you at the beginning? If this is not a concern for them, you\u2019ve got a problem. Does your current PPC agency even have access to your Shopify dashboard?&nbsp;&nbsp;<\/p>\n\n\n\n<p>If your agency isn\u2019t factoring in these aspects, they\u2019re leaving money on the table.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What You Should Do<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Evaluate their reporting<\/strong>: If all they talk about is <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2615875?hl=en\">CTR<\/a> and <a href=\"https:\/\/www.investopedia.com\/terms\/c\/cpc.asp\">CPC<\/a>, they\u2019re not thinking big enough.<\/li>\n\n\n\n<li><strong>Make sure they track key business metrics<\/strong>: They should be monitoring profit margins, customer LTV, and how PPC fits into your full funnel.<\/li>\n\n\n\n<li><strong>Expect them to adjust strategies<\/strong>: If your goals or market conditions shift, your agency should pivot accordingly. Static strategies lead to stagnant growth.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. You Have No Idea What\u2019s Happening Next<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeQyhu54FNh23BtoTpsHBuSlc67BA17_2YNej7t0a8R8hjWnvtvN15Qe1W8KVFwlQK5EkroUfbu5C5W2bX2a3pD4R9AseM8SKCehE3V1hEICsAilMSJKjA5aecuzoFKRuaT7fIQgg?key=Qh6dJyPFHKWYoOgfJM7zpKkS\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Via Roadmunk<\/em><\/p>\n\n\n\n<p>Ever feel like your agency is just running your ads on autopilot? That\u2019s a problem. If you don\u2019t know what\u2019s coming next or why certain decisions are being made, it\u2019s a sign they\u2019re not thinking proactively.<\/p>\n\n\n\n<ul>\n<li><strong>A strong PPC agency should:<\/strong>\n<ul>\n<li><strong>Give you a clear roadmap<\/strong>: You should always know what\u2019s next and why.\n<ul>\n<li>Digital Position provides every client with a 3-month plan before onboarding. If you want one of these, reach out to us today and we\u2019ll get you set up!&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Be transparent about changes<\/strong>: They should explain shifts in performance and what they\u2019re doing about it.<\/li>\n\n\n\n<li><strong>Regularly review your business metrics<\/strong>: If they\u2019re not analyzing your website conversion rates, margins, and overall growth, they\u2019re missing the full picture.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What You Should Do<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Ask for a clear strategy<\/strong>: If your agency doesn\u2019t have a long-term plan, they\u2019re winging it.<\/li>\n\n\n\n<li><strong>Demand transparency<\/strong>: You should understand exactly why they\u2019re making certain optimizations.<\/li>\n\n\n\n<li><strong>Expect deeper insights<\/strong>: If your only communication is a monthly report with no real analysis, that\u2019s not enough.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So\u2026 Is It Time to Make a Switch?<\/strong><\/h2>\n\n\n\n<p>If any of this sounds familiar, your PPC agency might not be doing enough. The right agency should be more than just an ad manager\u2014they should be a true partner in your business growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here\u2019s How to Find the Right Agency:<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Evaluate Your Current Results<\/strong>: Are you seeing meaningful growth, or just maintaining the status quo?<\/li>\n\n\n\n<li><strong>Look for a Business-Focused Approach<\/strong>: Your PPC strategy should align with your broader business goals, not just drive more clicks.<\/li>\n\n\n\n<li><strong>Find a Strategic Partner<\/strong>: You need more than an account manager. Look for an agency that offers insights into profitability, customer behavior, and long-term growth.<\/li>\n\n\n\n<li><strong>Demand Regular Deep-Dive Reviews<\/strong>: Your agency should consistently analyze performance and adjust strategies based on what\u2019s working.<\/li>\n<\/ul>\n\n\n\n<p>If your current agency isn\u2019t delivering on these, it\u2019s time to move on. Let\u2019s talk about how we can build a PPC strategy that actually fuels real business growth. Reach out today, and let\u2019s make it happen. \ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most PPC agencies promise the same thing: managed ads, monitored metrics, and a monthly report you barely glance at. Sound familiar? Probably, because this is what most agencies are doing. Therefore, you\u2019ll get results that most agencies can give. The digital advertising game has changed. Platforms like Google and Meta have become increasingly automated, handling&#8230;<\/p>\n","protected":false},"author":30,"featured_media":2664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"thumbnail_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/02\/big-Untitled-design-18-300x225.png","thumbnail_medium_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/02\/big-Untitled-design-18.png","featured_image_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/02\/big-Untitled-design-18.png","author_avatar_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/08\/john1.webp","author_name":"John Vickery","category_labels":["PPC"],"tag_labels":[],"_links":{"self":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2663"}],"collection":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/comments?post=2663"}],"version-history":[{"count":2,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2663\/revisions"}],"predecessor-version":[{"id":2670,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2663\/revisions\/2670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media\/2664"}],"wp:attachment":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media?parent=2663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/categories?post=2663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/tags?post=2663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}