{"id":2785,"date":"2025-03-27T15:03:03","date_gmt":"2025-03-27T15:03:03","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=2785"},"modified":"2025-03-24T15:07:20","modified_gmt":"2025-03-24T15:07:20","slug":"google-search-said-yes-and-no-to-the-same-question-so-thats-fun","status":"publish","type":"post","link":"https:\/\/dev.digitalposition.com\/resources\/blog\/ppc\/google-search-said-yes-and-no-to-the-same-question-so-thats-fun\/","title":{"rendered":"Google Search Said \u2018Yes\u2019 and \u2018No\u2019 to the Same Question. So That\u2019s Fun."},"content":{"rendered":"\n<p>We searched \u201cAre <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10759203?hl=en#:~:text=Display%20campaigns%20let%20you%20reach,to%20you%20in%20Google%20Ads.\">display campaigns<\/a> good?\u201d: Google <a href=\"https:\/\/mailchimp.com\/marketing-glossary\/display-ads\/#:~:text=What%20are%20display%20ads%20good,reach%20a%20wide%20audience%20quickly.\">said yes<\/a>.<br>Then we searched \u201cAre display campaigns bad?\u201d:&nbsp; Google also <a href=\"https:\/\/www.digitalposition.com\/resources\/blog\/ppc\/display-campaigns-are-useless\/\">said yes<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfKzNloBv7U7dZC9zH-K8E27x4n7uXRytn--fc8gQZO4YTv9nYuwCxqEq7oi1zbNDTl5iJngUtxs1Bhg15dP8j_-9Ud1uxRzTA7zsP-2zGEbL3guyslFkWjkkWlYvX0bFM?key=kR68DuW9WXhSeVpFhIX9oz5F\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXclvOXQU7YDEwBjr0Gpwgxc0Hubnk5QegLneBCGsvbPx_UpADNos25zNfuyrC-aiDXAQWV4_ZsMbWCou5RtwjVOvPXf4iRzTaLha6GFFywlS107-g_MRam_cxpES41wWy8?key=kR68DuW9WXhSeVpFhIX9oz5F\" alt=\"\"\/><\/figure>\n\n\n\n<p>Cool. Super helpful.<\/p>\n\n\n\n<p>This is exactly why trying to figure out a Digital Marketing strategy on your own can feel like chasing your tail. You get conflicting answers, outdated strategies, or advice that completely misses the context of your business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcDvm-U_107N2eM_ODDqsuTsEulZEZUAwdfzMR8IPSp5OOjyyz6GArxUd2Tgst6-VoQcbJwh9O5lSX_9leUGe-f4WRSZ4mwaqgI4opBTpH-sKkjiOfhL-MQe8mOXNhV0A?key=kR68DuW9WXhSeVpFhIX9oz5F\" alt=\"\"\/><\/figure>\n\n\n\n<p>The truth is, Google\u2019s advice isn\u2019t necessarily wrong, it\u2019s just generic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So\u2026 What\u2019s The Real Answer?<\/strong><\/h2>\n\n\n\n<p>Well, it depends. (Classic, we know.)<\/p>\n\n\n\n<p>In this case, display campaigns can work really well when you:<\/p>\n\n\n\n<ul>\n<li>Have a strong brand presence<\/li>\n\n\n\n<li>Use them to support <a href=\"https:\/\/mailchimp.com\/resources\/what-is-retargeting\/\">retargeting<\/a><\/li>\n\n\n\n<li>Pair them with <a href=\"https:\/\/advertising.amazon.com\/blog\/what-is-full-funnel-marketing#:~:text=Upper%2Dfunnel%20marketing%20refers%20to,standing%20out%20in%20your%20category.\">upper-funnel<\/a> strategies that make sense for your audience<\/li>\n\n\n\n<li>Know how to control placements and avoid wasted spend<\/li>\n<\/ul>\n\n\n\n<p>Display campaigns don\u2019t work so well when you:<\/p>\n\n\n\n<ul>\n<li>Treat them like <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9510373?hl=en\">search campaigns<\/a><\/li>\n\n\n\n<li>Expect them to drive <a href=\"https:\/\/www.outbrain.com\/blog\/what-is-bottom-of-funnel-marketing\/#:~:text=Bottom%2Dof%2Dfunnel%20marketing%20involves,testimonials%2C%20and%20personalized%20email%20campaigns.\">bottom-funnel<\/a> conversions on their own<\/li>\n\n\n\n<li>Don\u2019t monitor placements or optimize targeting<\/li>\n\n\n\n<li>Are just letting Google automate everything and hoping for the best<\/li>\n<\/ul>\n\n\n\n<p>See what we mean? The answer isn\u2019t black and white, and Google isn\u2019t going to tell you that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Isn\u2019t Here to Grow <\/strong><strong><em>Your<\/em><\/strong><strong> Business<\/strong><\/h2>\n\n\n\n<p>This part\u2019s worth repeating: Google\u2019s goal isn\u2019t to grow your business: it\u2019s to get you to spend money on its platform or click on more ads. And to be fair, they\u2019re pretty good at it.<\/p>\n\n\n\n<p>That shiny new recommendation in your account? The one saying \u201cAdd <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=en#zippy=%2Cbroad-match\">broad match keywords<\/a> for better performance\u201d? That\u2019s not based on your actual performance, it\u2019s based on what helps Google\u2019s machine learn faster. And learning faster means\u2026 you guessed it: spending more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfgpIvwb5XfrLpSrLHpEXWbTHxi5i5OrN0jRDWgJ_JaIp-X01pE37BZ19zF3YwDeIahxczemPnUd1LpsHLEcq4CC0psOPwsoE3nhNWj6KiMe5ammNDx0A83FrXTUv-q3Yc?key=kR68DuW9WXhSeVpFhIX9oz5F\" alt=\"\"\/><\/figure>\n\n\n\n<p>Google Reps are incentivised to push broad match on you too, it makes <em>them <\/em>more money at the end of the day.<\/p>\n\n\n\n<p>Does that always translate into better results for <em>you<\/em>? Not necessarily.<\/p>\n\n\n\n<p>A lot of the suggestions you\u2019ll see in your <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6319?hl=en\">Google Ads<\/a> account are meant to increase spend, not necessarily profitability. Broad match keywords, auto-applied recommendations, pushing <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=en#:~:text=Performance%20Max%20uses%20Google%20AI%20to%20optimize%20bids%20and%20placements,significantly%20improve%20your%20campaign%20performance.\">Performance Max<\/a>, these all can be useful tools. But when used blindly, they usually lead to wasted budget and super murky reporting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Then How Do You Craft A Digital Marketing Strategy?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Digital marketing isn\u2019t just about clicking \u201cyes\u201d on every new tool or trend. It\u2019s about building a strategy that connects the dots between platforms, performance, and <strong>profit<\/strong>.<\/p>\n\n\n\n<p>A smart digital strategy asks:<\/p>\n\n\n\n<ul>\n<li><em>Is this actually helping us grow revenue?<\/em><\/li>\n\n\n\n<li><em>Does this align with our profit margins and customer journey?<\/em><\/li>\n\n\n\n<li><em>How does this impact other channels like <\/em><a href=\"https:\/\/www.digitalposition.com\/seo-services-agency\/\"><em>SEO<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.threadpoint.agency\/\"><em>email<\/em><\/a><em>, or <\/em><a href=\"https:\/\/www.digitalposition.com\/ppc-management-agency\/paid-social\"><em>paid social<\/em><\/a><em>?<\/em><\/li>\n<\/ul>\n\n\n\n<p>Google\u2019s machine learning doesn\u2019t know your margins. It doesn\u2019t know how your inventory looks this month or that your customer <a href=\"https:\/\/www.netsuite.com\/portal\/resource\/articles\/ecommerce\/customer-lifetime-value-clv.shtml\">LTV<\/a> is way higher in Q4.<\/p>\n\n\n\n<p>You need a team who understands that. Who challenges the generic platform recommendations and builds a full-funnel strategy that\u2019s made for <em>your<\/em> business.<\/p>\n\n\n\n<p>Because real growth doesn\u2019t come from chasing every feature Google pushes out. It comes from knowing which ones to ignore, which ones to test, and which ones to scale.<\/p>\n\n\n\n<p>At the end of the day, Google doesn\u2019t know your margins. Or your inventory issues. Or your customer lifetime value. Or your sales goals this quarter.<\/p>\n\n\n\n<p>You know who does? <strong>We do.<\/strong><\/p>\n\n\n\n<ul>\n<li>Stop taking Google\u2019s yes\/no answers at face value.<\/li>\n\n\n\n<li>Start looking at what drives profitable growth for your specific goals.<\/li>\n\n\n\n<li>Build a strategy that fits your brand, not just Google\u2019s suggestions.<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re tired of trying to decode Google, we get it. <a href=\"https:\/\/www.digitalposition.com\/book-your-call\">Let&#8217;s talk<\/a> and build a plan that actually makes sense for your business.<\/p>\n\n\n\n<p><strong>Bottom line:<\/strong> Google\u2019s platform is powerful, but only if you know how to control it. Otherwise, you&#8217;re just handing them the keys and hoping for the best.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We searched \u201cAre display campaigns good?\u201d: Google said yes.Then we searched \u201cAre display campaigns bad?\u201d:&nbsp; Google also said yes. Cool. Super helpful. This is exactly why trying to figure out a Digital Marketing strategy on your own can feel like chasing your tail. You get conflicting answers, outdated strategies, or advice that completely misses the&#8230;<\/p>\n","protected":false},"author":30,"featured_media":2786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"thumbnail_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/03\/big-Untitled-design-25-300x225.png","thumbnail_medium_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/03\/big-Untitled-design-25.png","featured_image_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/03\/big-Untitled-design-25.png","author_avatar_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/08\/john1.webp","author_name":"John Vickery","category_labels":["PPC","SEO"],"tag_labels":[],"_links":{"self":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2785"}],"collection":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/comments?post=2785"}],"version-history":[{"count":1,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2785\/revisions"}],"predecessor-version":[{"id":2787,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2785\/revisions\/2787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media\/2786"}],"wp:attachment":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media?parent=2785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/categories?post=2785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/tags?post=2785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}