{"id":2882,"date":"2025-05-12T18:04:12","date_gmt":"2025-05-12T18:04:12","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=2882"},"modified":"2025-05-12T18:05:53","modified_gmt":"2025-05-12T18:05:53","slug":"amazon-switching-to-two-part-titles-for-product-listings","status":"publish","type":"post","link":"https:\/\/dev.digitalposition.com\/resources\/blog\/amazon\/amazon-switching-to-two-part-titles-for-product-listings\/","title":{"rendered":"Amazon Switching To Two-Part Titles For Product Listings"},"content":{"rendered":"\n<p>Amazon\u2019s <a href=\"https:\/\/ppc.land\/amazon-introduces-two-part-product-titles-for-sellers\/#:~:text=According%20to%20an%20email%20sent,Variation)%22%20and%20%22NEW!\">testing<\/a> a new <a href=\"https:\/\/myamazonguy.com\/news\/amazon-two-part-product-title\/\">two-part<\/a> product title format, and while there\u2019s no official launch date yet, this update has the potential to shake up how your products rank and perform. The new format splits titles into two sections: a short \u201cCore Product Title\u201d and a separate \u201cProduct Highlights\u201d section that will showcase benefits and features.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeZsOonxUEI6feUvMxx2euIRMevS7Cvvw1JNywh1PsceJ1YpXOHZ-jS41YbsCnZnRGnQnHYckyhWC6zjzy-Uj20iHb_SnAO907QSqZBDabPCzNmW4kfGJ16wZ96-fK4jFJyo_vQZA?key=vhYwx3b_qv0pROOeObG6vA\" width=\"624\" height=\"351\"><\/p>\n\n\n\n<p>It might seem like a small formatting tweak, but this one could impact <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/what-is-amazon-seo\/#:~:text=Amazon%20SEO%20is%20the%20practice%20of%20optimizing%20your%20product%20listings,setting%20competitive%20prices%2C%20and%20more.\">SEO<\/a>, compliance, and conversions all at once. Let\u2019s break down what\u2019s changing, how it could affect your brand, and what you should (and shouldn\u2019t) do right now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s Happening<\/strong><\/h2>\n\n\n\n<p>Amazon is in the process of rolling out a new title format with two parts:<\/p>\n\n\n\n<ul>\n<li><strong>Core Product Title<\/strong>: This is your short, descriptive product title\u2014brand name, product type, model number, color, etc. Think: \u201cNike Air Max 90 Running Shoes.\u201d<\/li>\n\n\n\n<li><strong>Product Highlights<\/strong>: A separate section focused on key features, benefits, or selling points like \u201cCushioned sole for all-day comfort\u201d or \u201cLightweight and breathable.\u201d<br><\/li>\n<\/ul>\n\n\n\n<p>The change is designed to make listings cleaner and more scannable, especially on mobile, where the current titles often get cut off. Amazon hasn\u2019t dropped a firm date or character limits yet, but we know it\u2019s coming.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why It Matters<\/strong><\/h2>\n\n\n\n<p>This isn\u2019t just a cosmetic change.<\/p>\n\n\n\n<ul>\n<li>Your <strong>title is one of the biggest factors<\/strong> in Amazon\u2019s search algorithm. If they start treating \u201c<a href=\"https:\/\/sell.amazon.com\/tools\/a-content\">Product Highlights<\/a>\u201d differently than the core title, it could impact your visibility and rank overnight.<\/li>\n\n\n\n<li>If you move your high-intent keywords into the wrong section too early, you may lose indexing or drop off relevant search results.<\/li>\n\n\n\n<li>Amazon has also warned that listings not following the new format may get suppressed, so compliance will matter.<\/li>\n<\/ul>\n\n\n\n<p>For mobile users (aka most shoppers), this could actually improve conversions, but only if you play it right.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How It Affects You<\/strong><\/h2>\n\n\n\n<p>This change is going to impact how your listings rank, convert, and get shown in search\u2014so what you do next matters.<\/p>\n\n\n\n<ul>\n<li><strong>Jumping in too early could hurt your SEO.<\/strong> If you move keywords into the new \u201cHighlights\u201d section before Amazon confirms how it\u2019s indexed, you risk losing visibility in search. Until we know how the algorithm treats both parts of the title, it\u2019s not worth the gamble.<\/li>\n\n\n\n<li><strong>Listings that don\u2019t follow the format could get suppressed.<\/strong> If you keep stuffing benefits into the core title once the new system is live, Amazon could flag your listings. You might lose ranking, or worse, get buried altogether.<\/li>\n\n\n\n<li><strong>Most brands will wait, but you should prep now.<\/strong> You don\u2019t need to publish changes yet, but you should start mapping your titles into two parts. Keep the Core Title focused on searchable product info. Use the Highlights section for benefits and marketing language once Amazon gives the green light.<\/li>\n\n\n\n<li><strong>We finally get a cleaner way to talk about features.<\/strong> When this does roll out, it gives you space to highlight what makes your product great, without cramming it into the same field as your brand name and product type. That\u2019s a win for both SEO and conversion, if Amazon handles it right.<\/li>\n<\/ul>\n\n\n\n<p>If you make smart moves now and wait for the official launch, you\u2019ll be in a much better position than the brands who panic and start making blind edits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why This Could Actually Be a Good Thing<\/strong><\/h2>\n\n\n\n<p>Let\u2019s be honest: most product titles on Amazon right now are a mess.<\/p>\n\n\n\n<ul>\n<li><strong>Titles are too long, stuffed with keywords, and hard to read.<\/strong> Shoppers are skimming 200+ character listings packed with specs, features, and fluff that don\u2019t help them decide what to buy.<\/li>\n\n\n\n<li><strong>This new format gives structure and breathing room.<\/strong> By separating the searchable title from the benefit-driven copy, your listings become easier to scan and actually more helpful to shoppers.<\/li>\n\n\n\n<li><strong>Mobile users will thank you.<\/strong> On smaller screens, long titles get cut off, and customers don\u2019t even see the selling points. The Highlights section fixes that by showing the good stuff right up front.<\/li>\n\n\n\n<li><strong>Better formatting = better conversions.<\/strong> When people can find what they\u2019re looking for faster, they\u2019re more likely to click, and more likely to buy.<\/li>\n<\/ul>\n\n\n\n<p>This update might feel like a hassle now, but it could clean up the platform in a big way. The listings that follow the structure well? They\u2019re going to stand out immediately.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd_EsIuWM43o_jaJnynyLNHI0N8VrSaO850jY5D5XCAKCZC6pVZh514m-793LQpa7DgWlp3XUi7kurALKjguNouOYugRc2akTy2iBcNotmlwxCXhV7aoqTjKTD4F48-NRlbvPMm?key=vhYwx3b_qv0pROOeObG6vA\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Via <a href=\"https:\/\/sellercentral.amazon.com\/seller-forums\/discussions\/t\/baa95737-6a39-497a-be13-a4f109242efb\">Amazon Seller Central<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What You Should Do Next<\/strong><\/h2>\n\n\n\n<p>Here\u2019s our game plan and what we recommend you do too:<\/p>\n\n\n\n<ul>\n<li><strong>Don\u2019t make changes yet.<\/strong> It\u2019s tempting to jump ahead, but premature edits could break your listings. Wait until Amazon gives us the official structure.<\/li>\n\n\n\n<li><strong>Keep an eye out for updates.<\/strong> We\u2019re watching closely for word from <a href=\"https:\/\/sellercentral.amazon.com\/\">Seller Central<\/a> on implementation dates, character limits, and format rules.<\/li>\n\n\n\n<li><strong>Start mapping out your new title format.<\/strong> Take your current top-selling listings and split them into \u201cCore Title\u201d and \u201cHighlights\u201d mockups. Use short, clean product identifiers for the Core and test different benefit statements for the Highlights section.<\/li>\n\n\n\n<li><strong>Audit your current titles.<\/strong> Start identifying where you\u2019ve jammed in extra feature language or marketing fluff\u2014those are the parts you\u2019ll likely move down into the new section later.<\/li>\n<\/ul>\n\n\n\n<p>This update could help improve customer experience and open up better conversion copy space, but it could also tank performance if your listings don\u2019t follow the new structure.<\/p>\n\n\n\n<p>We\u2019ll be tracking every change Amazon rolls out around this. When they give the green light, we\u2019ll be ready to move fast, and help our clients get ahead of the competition.<\/p>\n\n\n\n<p>If you want us to help prep your listings for this change or just need a gut check on how to split your titles, <a href=\"https:\/\/www.digitalposition.com\/book-your-call\">hit us up<\/a>. We\u2019re already building templates and strategies to roll out when the time comes. Let\u2019s make sure you\u2019re ready.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u2019s testing a new two-part product title format, and while there\u2019s no official launch date yet, this update has the potential to shake up how your products rank and perform. The new format splits titles into two sections: a short \u201cCore Product Title\u201d and a separate \u201cProduct Highlights\u201d section that will showcase benefits and features&#8230;.<\/p>\n","protected":false},"author":31,"featured_media":2883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22],"tags":[],"thumbnail_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/05\/Untitled-design1-3-300x225.png","thumbnail_medium_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/05\/Untitled-design1-3-768x576.png","featured_image_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/05\/Untitled-design1-3.png","author_avatar_src":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/09\/shaina1.webp","author_name":"Shaina Abramson","category_labels":["Amazon","News"],"tag_labels":[],"_links":{"self":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2882"}],"collection":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/comments?post=2882"}],"version-history":[{"count":1,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2882\/revisions"}],"predecessor-version":[{"id":2884,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2882\/revisions\/2884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media\/2883"}],"wp:attachment":[{"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media?parent=2882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/categories?post=2882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/tags?post=2882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}