{"id":733,"date":"2019-05-20T20:09:00","date_gmt":"2019-05-20T20:09:00","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/learn\/?p=733"},"modified":"2023-03-01T19:28:35","modified_gmt":"2023-03-01T19:28:35","slug":"the-most-common-reasons-why-your-google-shopping-ads-are-not-showing-up","status":"publish","type":"post","link":"https:\/\/dev.digitalposition.com\/resources\/blog\/ppc\/the-most-common-reasons-why-your-google-shopping-ads-are-not-showing-up\/","title":{"rendered":"The Most Common Reasons Why Your Google Shopping Ads Are Not Showing Up"},"content":{"rendered":"

Shopping ad spend continues to grow Y\/Y in fact, about 60% of all Google clicks are coming from shopping. Google sees this as a highly effective way to connect businesses with consumers, so much that shopping ad impressions were also up 40% year over year.  Check out this<\/a> article from search engine land which analyzed Merkle clients in 2018.<\/p>\n

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With so much success riding on whether or not you are showing up in Google Shopping, we outlined below some of the most common reasons why your products may not be showing up on Google when you need it the most. When troubleshooting why your ads are not showing up we want to take a look at the following 3 areas for the most common mistakes<\/p>\n

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  1. Product Feed<\/li>\n
  2. Merchant Center<\/li>\n
  3. Google Ads<\/li>\n<\/ol>\n

     <\/strong><\/p>\n

     <\/strong>Product Feed Common Mistakes <\/strong><\/p>\n

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    1. Your Product Title Needs Improvement<\/strong><\/li>\n<\/ol>\n

      A good product title should be about 70 characters or less, concise and should include fundamental elements of the product. Google will show your ads to search terms related to your product title. Avoid using unnecessary adjectives or descriptive words.  The optimal format is: Brand \u2013 Title \u2013 Dimensions. For example, \u201cCool New Nike Jordans Basketball Shoes\u201d should be \u201cNike Jordans Men\u2019s Size 10 Basketball Shoes\u201d<\/p>\n

       <\/strong><\/p>\n

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      1. Your Product Descriptions Are Not Matching Up with Search Terms<\/strong><\/li>\n<\/ol>\n

        Like your product title, your product description might not be targeting the right KWs. While you can submit up to 5,000 characters, it is best practice to keep your descriptions somewhere around 500. In order to ensure that you are showing your ads to the right customers, make sure you are including relevant product information. Always have important search terms incorporated naturally into your descriptions such as attributes, features, colors, size, design, etc.<\/p>\n

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        A good description will help Google associate your products with the proper keywords your intended customers are using.  On top of that it will provide reassurance to customers that they have found what they are looking for.<\/p>\n

        Below is a good example of a product image, title and description that shows for a highly competitive search term like \u201cfrying pan\u201d<\/p>\n

        \"example<\/p>\n

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        1. My Google Shopping Product Image is Getting Disapproved<\/strong><\/li>\n<\/ol>\n

          Unlike text ads, Google shopping ads always at the top of the SERP. As a result, this visual browsing or buying experience begins with proper images. Check out these 7 steps to optimize your product images<\/a>.<\/p>\n

           <\/p>\n

          Here are the most common image disapprovals you might find in your Merchant Account.<\/p>\n