Your customers don't want more ads.
They want to feel
Performance marketing is backward, chasing channels first and content last. We build the content engine first, then scale it through the channels that actually move results.
Do you see the difference?
Most content shouts at people, it doesn’t listen to them.
Notice how the new content is more natural and authentic.
100 views
0 sales
CheesyOver the topNot self-aware
100k+ views100+ sales
Authentic teardownThird-party reviewUnique and engaging
Pivoting Dooney away from salesy UGC
Dooney is an elevated, best-in-class brand. Moving them to natural product seeding instead of cheap, templated UGC made all the difference.
100 views0 salesPictures of food......seriously......this was their creative
300k views$30k revenueInformational/educationalSoft sell of productEntices engagement
Becoming part of the Park Seed community
Customers didn't trust Park Seed. They were shown pretty pictures of vegetables that looked nothing like their own gardens. Instead, we decided to focus on teaching them how and showing them that we're one of them!
300 views0 salesBoring hookCheesy formatClearly paid
20k views60+ salesRealistic use-caseSimple collabEasy whitelist expansion
Becoming a relatable, self-aware brand
Boring, inauthentic UGC was replaced with incredible recipes, fun humor, and momfluencing content. You can clearly tell when DP took over the BrickHouse Instagram if you check out their page.
300 views0 salesBoring hookPretty pictures onlyMoves too fast
50k+ views$25k+ revenueAdds meaningShows ease of installAuthentic human!
Solving the customer's REAL pain point
Customers didn't want pretty pictures, they were afraid of messing up their walls. Thus, we focused on how easy the process is while bringing meaning to your walls. The business skyrocketed as a result!
