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E-Commerce And Lead Gen Google Ads Budget Calculator

We built 2 versions of this tool, so choose below if your company is E-Commerce or Lead Generation focused.

E-Commerce
Lead Generation

Configure:

Metric goals:

AOV

The average amount of money generated by a sale.
$0

ROAS

Your desired Return on Ad Spend. This number represents the number of dollars received for every 1 dollar spent in Google Ads.
1

CPC

The average cost per click for campaigns that don't include your brand name. (If you have 3 non-branded campaigns with a total spend of $1,000 and 100 clicks, your average CPC would be $10)
$0.10

Monthly Revenue

Amount of revenue you hope to generate in a month.
$10,000

Results:

Total cost of dollars spent on Google Ads plus agency fees. This number is an estimate of what you should budget for.

Monthly Spend

$909,091

Estimated number of clicks you will receive from Google Ads.

Expected Traffic

181,818

Conversions for an e-commerce business would be purchases.

Expected Conversions

10,000

How to use the Google Ads Cost Calculator

Step 1 - Grab these key stats (don't worry, they're easy to find):

Website AOV (Average Order Value) - The average value of a typical order on your website.

Target ROAS (Return on Ad Spend) - Use historical Google Ads data to come up with an ideal number that is also realistic.

Average Non-Brand CPC (Cost Per Click) - Average cost per click, only for your non-branded campaigns.

Target Revenue - How much revenue do you want to generate from Google Ads?

Step 2 - Plug 'em in

Once you supply your goals and business metrics, we can estimate the results of your campaigns and how much it could cost to hit your targets.

Why We Created This Google Ads Cost Calculator

Digital marketing has evolved from a supplementary medium to a crucial channel for brand promotion and sales. But it comes with its challenges. Figuring out the optimum budget for Google Ads, estimating costs, and gauging returns can be a complex & time consuming task. In fact, we wrote a whole article dedicated to the topic of determining how much you should be spending on google ads. TLDR is that there is no magic number, it all depends on what drives profit for your business and what your specific goals are.

We built this Google Ads Cost Calculator to bring you straight to those numbers that matter most. If you are getting stuck or have questions, give us a call. We thrive on the data driven strategy - it's what we do for a living.

At Digital Position, we've been using this wizardry to supercharge our clients' campaigns, and the results? Mind-blowing! Check out our success stories to see the magic in action ✨

Get the expert support you deserve—no fluff, just impact.

It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀