Analytics + Tracking
We fix your broken tracking so you can finally trust your data .
Broken tracking leads to bad decisions, wasted budget, and misleading wins. We rebuild your tracking foundation so the numbers you see reflect reality.
Profit-first strategy
Full-funnel awareness
CRO-focused development
The easiest way to improve your performance marketing in 2026 is true first-party server side tracking.
We handle the setup for free. We implement the full server-side tracking infrastructure on your domain at zero cost.
We monitor the new system against your old setup to quantify exactly how much lost revenue we are recovering.
You only pay the one-time $2,500 fee after we have tracked $10,000 in additional revenue that you were previously missing.
Our first party server side tracking implementation saw PeachSkinSheets +3,000 reported purchasers and $300k in Google Ads revenue.
Our first party server side tracking implementation saw Milk Street +1,100 new customers and $900k in tracked Google Ads revenue.
Our first party server side tracking implementation saw Mary Square numerous increases on both Google and Meta.
How is this different than the server side tracking you set up years ago? Take a look.
Click ID storage (Facebook, TikTok, Google, etc)
Conversion Loss
Trusted by Safari/iOS and other browsers
Not to mention, here are just a few examples of what we can track, store, and send back to platforms for improved performance .
Compare for yourself!
Yes, we're on Slack! Close collaboration is a requirement for results.
This could be us... ❤️
Flexible contracts
Proactive communication and execution
Accountable to your KPIs
"Digital Position is an excellent extension of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
"The Digital Position team is always delivering behind the scenes. We have a long and proven relationship that has allowed us to really trust them. They always seem to have our best interest at heart and that has led to serious growth for both us and them. It continues to be a strong partnership."
Let's fix your conversion tracking for good.
We look past platform attribution to identify exactly what’s contributing to your MER and what’s wasting budget.
We pause the specific creatives, audiences, and keywords that fail to meet profitability targets to stop wasted spend immediately.
We increase budgets on winning strategies and iterate on top-performing creatives to maximize total revenue.
FAQs
First-party server-side tracking sends conversion data directly from your server (on your domain) to ad platforms like Google, Meta, and TikTok. This bypasses browser blockers, cookie restrictions, and iOS limitations so platforms see nearly every conversion, not just a fraction.
Older setups still relied heavily on browser pixels and short click ID storage. Our implementation:
- Stores click IDs for up to 365 days
- Recovers 30–60% of hidden conversions
- Is fully trusted by Safari, iOS, and modern browsers
This ensures ads receive proper credit even when conversions happen weeks later.
We fully implement the server-side tracking infrastructure on your domain at no upfront cost. That includes configuration, validation, and parallel tracking against your existing setup so we can measure recovered revenue accurately.
You only pay the one-time $2,500 fee after we’ve tracked at least $10,000 in additional revenue that was previously missing. If we don’t find newly tracked revenue, you don’t pay.
We run your new server-side setup alongside your existing tracking. This allows us to directly compare:
- Old reported revenue vs. new reported revenue
- Lost conversions vs. recovered conversions
The difference is measurable, attributable, and transparent.
We support and regularly implement tracking for:
- Google Ads
- Meta (Facebook & Instagram)
- TikTok Ads
- GA4 & GTM
- Shopify, WooCommerce, and custom setups
If it accepts server-side events, we can connect it.
No. In most cases, performance actually improves because fewer scripts are relying on the browser. All tracking happens securely server-side without slowing down page load times.
Yes. First-party tracking is more privacy-friendly than third-party pixels. Data is sent from your domain, not shared across third-party networks, and can be configured to align with GDPR and consent requirements.
No, it enhances it. We don’t remove your existing tools until the new system is fully validated. Most clients keep GA4, GTM, and platform dashboards but with far more accurate data.
This is ideal for:
- E-commerce brands are consistently spending on ads
- Businesses are struggling with attribution accuracy
- Brands affected by iOS, Safari, or ad blockers
If paid traffic matters to your revenue, this setup pays for itself quickly.
Most implementations are completed within 1–2 weeks, depending on platform complexity. Revenue recovery typically begins immediately after launch.
We don’t just “install and leave.” We:
- Monitor performance
- Validate recovered conversions
- Ensure platforms are optimizing correctly
- Stay accountable to your KPIs
If paid traffic matters to your revenue, this setup pays for itself quickly.
