Performance Marketing

For us, performance marketing means profit, not clicks, impressions, or platform ROAS. We optimize around MER (Marketing Efficiency Ratio), how much revenue your total marketing spend actually generates, because that’s what determines whether your business grows or stalls.

Platform ROAS lies by design. Google, Meta, and others all claim credit for the same sale. That’s how you end up with a 6x ROAS report… and an empty bank account.

We use ROAS as a directional signal, but MER is the decision-maker.

MER is total revenue ÷ total marketing spend. It shows the true efficiency of your entire marketing system, not just one platform trying to win attribution.

If MER improves, your business improves. Simple as that.

Most agencies:

• Optimize in silos
• Chase platform-specific metrics
• Report success without accountability to profit

We:

• Look across all channels together
• Kill anything that doesn’t hit profitability targets
• Scale only what improves MER

We manage your marketing like an owner would, not a dashboard.

Yes. That includes:

• Paid Search (Google & Microsoft)
• Paid Social (Meta, TikTok)
• Amazon Ads
• Feed management
• Creative testing and iteration

All channels are evaluated based on how they contribute to new customer acquisition and overall profitability.

Creative is the biggest lever in paid media, and the most ignored. We test aggressively, kill losers fast, and double down on what actually converts, not what looks good in a deck. With our in-house Creative team, we’ll be able to create the perfect campaign.

Traffic is useless if the message doesn’t land.

A massive one. Sending paid traffic to a bad landing page is lighting money on fire. We actively optimize:

• Landing pages
• Funnels
• On-site conversion paths

Better conversion rates = higher MER = more room to scale spend. Our web development team will help give your landing pages the best experience possible.

We don’t rely on platform-reported numbers alone. Our Analytics and Tracking team implements first-party, server-side tracking so you can see what’s actually driving revenue, not what platforms want credit for.

That’s why our reporting matches your Shopify backend.

We usually find waste quickly. Pausing unprofitable spend and reallocating budget can improve MER within weeks. Scaling responsibly happens over months, not days.

This is not a “set it and forget it” service. It’s continuous optimization.

This works best for:

• E-commerce brands
• Businesses spending $50k+/month on paid media
• Teams that are tired of inflated reports and flat profits

If you care about net growth, not vanity metrics, you’re a fit.

Only when it makes sense. If increasing spend hurts MER, we won’t do it, even if platforms say you should. Profitability always comes first.

We operate like an extension of your team. You’ll get:

• Slack access
• Clear communication
• Direct accountability to KPIs

Most clients say it feels like hiring a senior in-house performance team, without the overhead.

No forced lock-ins. We believe results earn retention, not contracts.

Because we measure success the same way you do: in dollars, not dashboards.
If we’re not improving your MER, you’ll see it immediately, and we’ll own it.