Performance Marketing
We're optimizing for your
bank account
, not metrics.
We optimize for MER, the only metric that actually pays payroll. Optimizing for ROAS isn't helpful if your business isn't profitable.
Profit first strategy
Full-funnel awareness
CRO-focused development
Our first party server side tracking implementation saw PeachSkinSheets +3,000 reported purchasers and $300k in Google Ads revenue.
Our first party server side tracking implementation saw Milk Street +1,100 new customers and $900k in tracked Google Ads revenue.
Our first party server side tracking implementation saw Mary Square numerous increases on both Google and Meta.
Here's the "Platform ROAS" lie:
Agency X
Optimizing for clicks
"We got you 500 clicks!"
Cost: $5k | Rev: $6k
Profit: $1k
digitalposition
Optimizing for profit
"We got 25 new customers."
Cost: $5k | Rev: $15k
You've been in this meeting before. Your agency reports a 6x ROAS on Google and a 4x on Facebook. You do the math, and you should be retired on a yacht. But you look at your Shopify backend, and the money isn't there.
Platforms take credit for sales they didn't create. They fight over the same user and inflate their own numbers. We ignore the ego-metrics. We track MER (Marketing Efficiency Ratio): The cold, hard truth of how your marketing impacts your bottom line.
From quick fixes to full rebuilds...
Paid Search
We structure campaigns to acquire new customers, not just bid on your brand name.
Paid Social
Creative-first strategies on Meta & TikTok that stop the scroll.
Amazon
We treat Amazon as an acquisition channel, not a vending machine.
Feed Management
We fix the messy data that causes Google Shopping to waste your budget.
CRO + Landing Pages
Because sending traffic to a bad page is lighting money on fire.
Analytics + Tracking
We tell you where your money is actually going.
...wherever your customers are.
Ebay
Facebook
Google Ads
Instagram
Meta
Microsoft
Reddit
Walmart
Grow profits today, next month and next year - powered by a proven approach .
Our client performance right from Shopify
We're on Slack because we like to feel like we're in-house!
This could be us... ❤️
Flexible contracts
Proactive communication and execution
Accountable to your KPIs
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
"The Digital Position team is always delivering behind the scenes. We have a long and proven relationship that has allowed us to really trust them. They always seem to have our best interest at heart and that has led to serious growth for both us and them. It continues to be a strong partnership."
Let’s build you a performance marketing engine that works.
We look past platform attribution to identify exactly what’s contributing to your MER and what’s wasting budget.
We pause the specific creatives, audiences, and keywords that fail to meet profitability targets to stop wasted spend immediately.
We increase budgets on winning strategies and iterate on top-performing creatives to maximize total revenue.
FAQs
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