How to Manage a Digital Marketing Agency
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Minnow swims into a successful spring launch! 🏊♀️
Mar 1, 2024
Problem: Spring is the time of year that Minnow Swim thrives. Making sure this launch went off without an issue was top priority.
"We knew this would be massive for their business and we had a tough YoY comp to tackle. But with 4 months of optimizations and structural changes, we were ready to take on the challenge."
- When taking over a few months before the launch, we shifted budget heavily into prospecting and non-brand efforts. We needed to spend dollars more effectively than the prior agency and focus on new customer acquisition.
- We routinely tested through various creative, copy and landing pages.
- We reported back winning themes, URLs and formats to the Minnow team so that when the launch came we had dialed in creative very, very well.
- We executed the launch based on all of the wins we had seen throughout the month prior.
- Sales skyrocketed and our new customer acquisition focus was a huge win.
- The client averaged over 100 new customers per day and many peices sold out or had to be reordered.
- Sales increased 46% YoY during this period.
Results:
Sales (YOY)
46%
Spend (YOY)
100%
New Customer Orders (YOY)
31%
Your success story starts here.
You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that's what we do best. We're ready when you are.