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If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in channel-first mode, chasing ...

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in Google Shopping, for physical goods, not just digita...

A change quietly surfaced inside Google Ads: some advertisers are now able to add more than 5,000 negative keywords to a campaign-level negative keyword list, despite Google’s official cap being ...