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About the Author

Roger 1

Roger Parent

Founder & CEO Advisor

Roger Parent LinkedIn

Hey there, I'm Roger a.k.a. Chief Marketing Dad. I founded Digital Position in 2014, built it until 2023, and then handed the reigns to Grant as CEO. Now I consult the team and spend lots of time with my family!

More From Roger
PPC
September 1, 2023

How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]

Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most)...

SEO
March 2, 2023

Why Do I Need an SEO Agency in 2023

Creating and managing a marketing plan is a challenge in itself. When it comes to making sure your website is optimized and ranks highly on...

SEO
July 27, 2022

Does SEO Still Work in a Recession?

It’s pretty clear we’re headed for a recession if we’re not already in one. If you haven’t checked out our other recent post, you should...

CMOPPCSEO
July 23, 2022

How to Prepare a Business For 2022 Recession

As we head deep into the back half of 2022 and into 2023, it’s abundantly clear that we are—and will—be experiencing volatility in the economy....

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Recent Blog Posts

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CMOPPC

Why does my Google Ads and Meta Ads data not match Shopify?

Steve CozzolongoSteve Cozzolongo
|Nov. 24, 2025

Sorry to be the bearer of bad news, but your ad tracking data is lying to you. It’s not accurate, and you shouldn’t trust it. If you’ve ever stared at Google Ads and Shopify and wondered why ...

CMOCreativeIndustry InsightsPPCSEO

Why Are my Facebook and Instagram Ads Not Working?

Steve CozzolongoSteve Cozzolongo
|Nov. 11, 2025

One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is engaging, educational and entertaining. Test this c...

CMOCreativePPCSEO

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

Steve CozzolongoSteve Cozzolongo
|Oct. 30, 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s a bunch of discount-driven carousels, some generic produ...