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In one of his interviews, billionaire Mark Cuban said the two most common factors for business failure are bad budgeting and bad marketing. When it comes to weighing marketing agency costs versus DIY marketing or the economics of running an in-house marketing team, both of these factors overlap. No surprise, then, that so many businesses…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. July is here, and we’ve got another Digital Marketing Industry Insights for you all. We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe…
As we head deep into the back half of 2022 and into 2023, it’s abundantly clear that we are—and will—be experiencing volatility in the economy. We feel confident this is coming (already here most likely—we’ll find out Thursday 7/28) because of a variety of factors: The American Savings Rate has not been this low since…
Whether you’re looking to hire an advertising agency or you’re having trouble managing your existing one, you don’t want to be stuck in a scenario where you’ve got two “sides” finger-pointing as the ship burns. Sadly, this occurrence happens far too often in the marketing world because of how difficult it can be to match…
I’m not writing this article to talk about whether the Coronavirus is being overblown or understated, I am certainly no politician! I’m also not a doctor, so any advice I provide here is strictly from a business ownership perspective and through 15 years of experience in Digital Marketing. I’ve also got family in Italy who…
In the United States, over 50% of businesses fail in the first 5 years of operation. Only 15% have 10 or more employees, and the percentages decrease drastically after that. Medium sized businesses have already beaten the odds and found success with an ability to scale. You’d think they’ve already “figured it out”, but in…
Unfortunately, a very large portion of SEO firms out there are terrible (I’m talking complete garbage). SEO has earned a poor reputation as firm after firm violates Google’s guidelines in one way or another and gets another business penalized overnight. The sad part is that these firms are destroying companies who think they’re doing the…
What. A. Mess. I’ve read many posts like this, where successful agency owners talk about their milestones and the steps they took to get there. Meanwhile, my agency has been booming and I spent many (most) months in the last couple years just trying to find some time to take a nap. Where do these…
Just like any ordinary Monday, I was going through client accounts, making improvements and mining data for weekly reports. As I was deep into an analysis, the phone rang. It was a Google Representative apparently from a team that wanted to know more about my PPC efforts. Yup, he was calling a marketing agency to…
