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Google just made online shopping way smarter, and they didn’t even make a big deal about it. They dropped AI-powered try-ons, smarter price tracking, and an upcoming visual shopping experience that’s going to reshape how people discover and buy products. And yeah, it’s already rolling out across Search and Shopping whether you’re ready or not….
You need to hear this: Google just rolled out a brand-new conversion action called “Branded Searches,” and it’s about to change how we track and prove the success of top-of-funnel campaigns. If someone sees your ad and doesn’t click, but then goes and searches for your brand name later, that now counts as a conversion….
You spent months perfecting your B2B marketing playbook, finally cracked the code on lead generation, and got your team humming. Sadly, that playbook is about to become expensive wallpaper. I’m not exaggerating. The median B2B marketing budget is growing 1-4% this year while CEOs expect 15-20% revenue growth. Do the math. It doesn’t work. Why…
OpenAI is making a big move toward turning ChatGPT into a shopping platform. They’re developing an integrated shopping and checkout system within ChatGPT, where users can discover products and complete purchases without ever leaving the platform. OpenAI will take a commission from each sale, creating a new revenue stream, one that goes beyond their traditional…
When growth is plateauing despite throwing more money at ads – and you’re drowning in marketing decisions – is typically the time when folks start wondering if hiring a fractional CMO is the right move. Here’s the bottom line: The Numbers: $5K-$12K monthly for fractional vs. $25K+ for full-time (plus benefits). Brands that are already…
Google Ads just introduced AI Max, and it’s already starting to show potential for driving some interesting changes in how campaigns perform. As AI continues to evolve, Google is finding new ways to use it in its advertising strategies. AI Max is designed to push campaigns beyond traditional keyword match types and help advertisers target…
Google is rolling out its new AI Mode (Search Generative Experience, or SGE) nationwide, and what we’re seeing is a seismic shift in how search results are served, and how we need to market for them. AI Mode is synthesizing multiple sub-searches and delivers AI-generated answers alongside a sidebar of links. As more users rely…
Google just quietly rolled out a new metric inside Google Ads, and while it hasn’t been officially announced, it’s already live in some accounts. The new metric, “Conv. value (incl. predicted)”, layers machine learning predictions on top of actual conversion value. For brands running long-funnel or delayed-purchase campaigns, this changes the game. But the lack…
How to Fix Conversion-Drops on Six-Figure Shopify Stores Last Black Friday, we heard of a $20M fashion brand that lost $180K in 3 hours because their inventory checking widget couldn’t handle the traffic spike. Their checkout completion time jumped from 1.4s to 9.2s, and conversions dropped through the floor. The culprit? A single external API…
Google just dropped a potential game-changing update for Demand Gen campaigns: Target CPC bidding. If you’ve been itching for more granular control, this is the one you’ve been begging for. Demand Gen used to be a fully hands-off affair, but with Target CPC, you can now fine-tune traffic volume and cost per click like a…
