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Meta just revealed several updates aimed at enhancing video content creation and AI-powered ad tools across Facebook and Instagram. With video now accounting for 60% of user time on Meta platforms, these changes aim to help advertisers create more dynamic, engaging content without extensive resources. What’s Happening? At Advertising Week, Meta announced new tools to…
Google has broadened the scope of its First Position ads on YouTube, a placement that ensures your ad is the first thing viewers see when they start watching content. Via Google Ads Help Previously limited to YouTube Select inventory, this feature is now available across all YouTube content types via Display & Video 360, allowing…
Google is introducing confidential matching, a game-changing tool that enhances data privacy for advertisers leveraging first-party data. It’s built to protect sensitive customer information while enabling businesses to continue benefiting from Google’s Customer Match and other audience targeting and measurement solutions. Confidential matching uses Trusted Execution Environments (TEEs) to keep data secure during processing—so secure,…
