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Google is introducing confidential matching, a game-changing tool that enhances data privacy for advertisers leveraging first-party data. It’s built to protect sensitive customer information while enabling businesses to continue benefiting from Google’s Customer Match and other audience targeting and measurement solutions. Confidential matching uses Trusted Execution Environments (TEEs) to keep data secure during processing—so secure,…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. October is here, and we have another Digital Marketing Industry Insights for you all! We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe…
Starting in October 2024, new search and display campaigns won’t be able to use Enhanced CPC, and by March 2025, any remaining campaigns will be automatically transitioned to Manual CPC or a smart bidding alternative. This change is part of Google’s ongoing shift towards fully automated bidding strategies that use machine learning for better performance….
As the holiday season approaches, Black Friday stands out as the most anticipated shopping event of the year. For businesses, it’s the golden opportunity to connect with eager shoppers, boost sales, and build brand loyalty. But with so much competition, how do you ensure your ads cut through the noise? Let’s dive into the best…
YouTube has expanded a new ad format called “pause ads.” Whenever you pause a video on YouTube, you might soon see an ad pop up on the side of the screen during that pause. It’s been tested since 2023, and due to positive feedback from advertisers, it’s now available for wider use. So, what does…
Did you know that there are over 2 million active vendors on Amazon? That’s as many cars as there are in New York City! Selling on this e-commerce platform means that you have to cut through a lot of noise. So, how do you win over customers? What sets successful sellers apart from the rest…
Meta is rolling out changes to its Business Tools, focusing on tightening data restrictions, impacting how advertisers use custom audiences and track performance. Soon, certain data—like parts of URLs and custom parameters—will be restricted, making it harder to track users and customize ads. This change comes as Meta strengthens its privacy policies, reducing the risk…
There’s a growing problem on Google: malvertising. These fake ads, disguised as real promotions, are designed to trick users into clicking harmful links. Users are increasingly seeing these malicious ads in Google search results, which direct them to malware-infected sites or phishing attempts. Malvertising is on the rise, with cybercriminals launching ads that look almost…
Before you know it, the busiest shopping day of the year will be here. Here’s the ultimate guide to preparing and scheduling your promotion for Black Friday 2024. Plan & Schedule Early Get the details for your Black Friday nailed down soon – we recommend getting your sales information planned out in October. Google Merchant…
Tired of juggling multiple tools to track your marketing performance? So were we! That’s why at Digital Position, we created DataPulse – a 100% free (no trial, no CC, no BS, we promise), all-in-one analytics and reporting tool that brings all your marketing data under one roof. Check out DataPulse See DataPulse in Action Why…
