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Spying on your competitors’ Google Ads strategies is sometimes (though not always) a great way to improve your own campaign effectiveness. The challenge is in identifying the best competitor monitoring and analysis methods to use, and the situations in which to use them. As Ian Malcolm says in Jurassic Park, people are often, “so preoccupied…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. We’re welcoming August with another Digital Marketing Industry Insights for you all! We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe that keeping everyone…
There are a handful of Google Ads industry benchmarks out there, but most of them are either overly generalized, or somewhat limited in their coverage of different industries. So, we put together our own Google Ads benchmarks for 2024. (Specific to Search Ads.) We analyzed over 3.4 million keywords across 8,101 advertiser domains in 66…
Hey everyone, Big news! Google Merchant Center is getting a major update starting July 22nd. While the new design looks great, finding everything might be a bit tricky at first. Google aimed to make it simpler for small business owners, but this might make it tougher for freelancers and agencies like us to navigate. To…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. July is here, and we’ve got another Digital Marketing Industry Insights for you all. We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. Happy June everyone! We’ve got another Digital Marketing Industry Insights for you all. We ship these newsletters to our team and clients on the first of every month. If you’d like to receive these via email, join our email list!…
Edit: 8/7/2024 What happens if you miss the deadline? If you miss the deadline on 8/13/24, don’t worry. Your conversion tracking won’t break overnight. Checkout.liquid customizations will be locked and you won’t be able to modify that code anymore, but it should remain active until 8/28/25. (Info, Shipping & Payment pages will lose checkout.liquid customizations…
Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most) have failed. You don’t know how the platform works, you’re afraid of wasting your money (if you haven’t already), and you’re strapped for time. I once had a client come…
It’s no secret that Google contains the lion’s share of the search engine market. If you aren’t on Google, you just aren’t relevant. As a brand or marketer, you’ve been eagerly (or anxiously) awaiting the sunsetting of UA in favor of Google Analytics 4 (GA4). Whether you consider this good news or not, buckle up,…
By now, you’re well aware of Google sunsetting Smart Shopping to make way for the next generation of Google Ads campaigns–Performance Max. With rollouts mostly complete, Google Performance Max updates will officially be the go-to Google Ads campaign sometime this month, ensuring businesses are well prepared to crush their marketing goals for the holiday season….
