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How to Fix Conversion-Drops on Six-Figure Shopify Stores Last Black Friday, we heard of a $20M fashion brand that lost $180K in 3 hours because their inventory checking widget couldn’t handle the traffic spike. Their checkout completion time jumped from 1.4s to 9.2s, and conversions dropped through the floor. The culprit? A single external API…
Google just dropped a potential game-changing update for Demand Gen campaigns: Target CPC bidding. If you’ve been itching for more granular control, this is the one you’ve been begging for. Demand Gen used to be a fully hands-off affair, but with Target CPC, you can now fine-tune traffic volume and cost per click like a…
Your Amazon Storefront is more than just a place to list your products. It’s your brand’s home on Amazon, and a big part of how customers view you. With more people shopping by brand and using Amazon like a product search engine, a polished, high-performing Storefront can help you stand out, earn trust, and drive…
Meta’s Ads Manager now includes a new setting: Incremental Attribution. This option shows you conversion lift, basically, what sales wouldn’t have happened if your ads weren’t running. It works through holdout testing across geo-targeted areas, helping Meta figure out what’s actually incremental versus what would’ve happened anyway. What Is Incremental Attribution? Most attribution models hand…
Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews monthly, and that number is climbing. That means your audience isn’t just searching on Google anymore. They’re asking questions in AI-powered tools, and those tools are serving up answers. If…
Google just made another big move, and it could seriously change how your brand shows up online. Video ads are now rolling out across Google Search, Shopping, and Image results. Yep, not just YouTube anymore, your Performance Max campaigns are getting a lot more visual and fast. Via Search Engine Land This update is already…
Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features designed to help you fine-tune your creative, it’s got something for everyone. But here’s the catch! Not all enhancements are created equal. Knowing which ones to use, when, and which…
Google just dropped a massive list of updates at Marketing Live 2025, and nearly all of them are powered by AI. From how ads get built to where they appear, a lot is changing. If you want to stay competitive, this is the time to get familiar with what’s new, and how to act on…
Amazon is officially watching everything now, and not just what you do on their platform. A quiet but major update just rolled out: Amazon is using AI to scan your brand’s external website, images, and marketplace listings for compliance issues. Yep, you can be fully compliant on Amazon and still get flagged for something you…
Apple is seriously considering swapping out Google as Safari’s default search engine, and not just for another traditional player. They’re eyeing AI-first engines like Perplexity, Anthropic, and even OpenAI. This move isn’t confirmed yet, but Apple exec Eddy Cue recently shared in Google’s ongoing antitrust trial that Apple is exploring partnerships with newer, AI-driven search…
