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As the holiday season approaches, Black Friday stands out as the most anticipated shopping event of the year. For businesses, it’s the golden opportunity to connect with eager shoppers, boost sales, and build brand loyalty. But with so much competition, how do you ensure your ads cut through the noise? Let’s dive into the best…
YouTube has expanded a new ad format called “pause ads.” Whenever you pause a video on YouTube, you might soon see an ad pop up on the side of the screen during that pause. It’s been tested since 2023, and due to positive feedback from advertisers, it’s now available for wider use. So, what does…
Did you know that there are over 2 million active vendors on Amazon? That’s as many cars as there are in New York City! Selling on this e-commerce platform means that you have to cut through a lot of noise. So, how do you win over customers? What sets successful sellers apart from the rest…
Meta is rolling out changes to its Business Tools, focusing on tightening data restrictions, impacting how advertisers use custom audiences and track performance. Soon, certain data—like parts of URLs and custom parameters—will be restricted, making it harder to track users and customize ads. This change comes as Meta strengthens its privacy policies, reducing the risk…
There’s a growing problem on Google: malvertising. These fake ads, disguised as real promotions, are designed to trick users into clicking harmful links. Users are increasingly seeing these malicious ads in Google search results, which direct them to malware-infected sites or phishing attempts. Malvertising is on the rise, with cybercriminals launching ads that look almost…
Before you know it, the busiest shopping day of the year will be here. Here’s the ultimate guide to preparing and scheduling your promotion for Black Friday 2024. Plan & Schedule Early Get the details for your Black Friday nailed down soon – we recommend getting your sales information planned out in October. Google Merchant…
Tired of juggling multiple tools to track your marketing performance? So were we! That’s why at Digital Position, we created DataPulse – a 100% free (no trial, no CC, no BS, we promise), all-in-one analytics and reporting tool that brings all your marketing data under one roof. Check out DataPulse See DataPulse in Action Why…
Amazon has introduced a new feature called the Brand Store quality rating. This tool provides valuable insights into how your Brand Store performs compared to others, along with personalized tips on how to make it even better. You can find these insights in your Brand’s Store insights dashboard. What Is Brand Store Quality Rating? It…
Hey everyone, Google Ads will no longer accept debit or credit card payments for some advertisers. Instead, you’ll have to switch to alternative payment methods like monthly invoicing or direct debit. This means no more simply charging your ads to your credit card—it’s time to adjust your payment setup. Who Is Affected? Not every advertiser…
Hey everyone! Starting now, advertisers can now create audience segments using videos created by other YouTube creators. This is a game-changer for anyone looking to expand their reach and make the most out of YouTube’s vast content ecosystem. What’s happening? YouTube has rolled out a new feature that lets you create audience segments on YouTube…
