Google Ads is making a major shift by phasing out Video Action Campaigns and transitioning advertisers to the new Demand Gen campaigns by Q2 2025. This change promises improved ad performance through multi-format options and expanded placements across platforms like Discover and Gmail. The transition is expected to occur gradually, with Google advising advertisers to…

In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)! Speak To Your Intended Audience FIGS connects with healthcare professionals by using language familiar…

If you’ve logged into Google Ads recently, you might have noticed something strange—a new “Internal Tools” button with a lock icon, mysteriously labeled “Audience Builder.” You’re not alone; many advertisers are scratching their heads over this sudden appearance. So, what’s going on? Earlier today, Google Ads users across the board started seeing this “Internal Tools”…

Google Shopping’s new secret? Google optimizes your product titles how they want. We’ve noticed products appearing in Google Shopping results with titles that do not match titles we’ve specified in our feed. Most concerning was a change in the way a client’s brand name “Outway”, was being changed to “OutWay”. Not good, especially since the…

In our ‘Creative Spotlight’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)! Going Viral Reviews Here Happy Mammoth uses their number of reviews to create social…

Hey everyone, Big news! Google Merchant Center is getting a major update starting July 22nd. While the new design looks great, finding everything might be a bit tricky at first. Google aimed to make it simpler for small business owners, but this might make it tougher for freelancers and agencies like us to navigate. To…