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Google just rolled out a new campaign upgrade called “AI Max” that adds a serious dose of machine learning to standard Search campaigns. Think of it as a halfway point between regular Search and Performance Max, more automation, but still built around your keywords. This isn’t a brand-new campaign type. It’s an enhancement to what…
We’re seeing signs that Google is testing a new Shopping Ads layout, and it’s very different from what we’re used to. Instead of the traditional horizontal carousel we’ve all come to expect, this new format stacks product ads in a grid layout that looks more like Google Images. This might seem like a small visual…
OpenAI is officially stepping into eCommerce with a brand-new shopping assistant built directly into ChatGPT. If you’ve ever asked ChatGPT for product recommendations, this new feature takes it a step further, now it’s giving curated lists of actual products from real stores, complete with links to buy. Via Open AI This isn’t just a cool…
It’s no secret that Performance Max campaigns have been one of Google’s most powerful, but also most mysterious, ad formats. Advertisers have been flying blind when it comes to which channels are working, which creative is pulling its weight, and where the budget is actually going. But that’s starting to change. Google just rolled out…
Google is rolling out a Merchant Center update that will automatically pull content from your marketing emails and use it to populate placements across Search, Shopping, and other surfaces. Promotions, new product announcements, even social links from your email blasts. If it’s in your emails, Google might use it. Here’s the kicker: you’re opted in…
Google just dropped a new feature inside Google Ads called Personalized Growth Plans, and it’s starting to roll out now. These are custom recommendations built around your account’s goals, and they’re designed to help advertisers grow more efficiently. Via Govind Singh Panwar on X Let’s break down what’s happening, what it means for you, and…
On April 9, Temu, the fast-growing e-commerce platform, abruptly ceased its Google Shopping ads in the U.S. Within three days, its App Store ranking plummeted from a consistent third or fourth position to 58th, highlighting the company’s heavy reliance on paid advertising for user acquisition. What Happened? Temu’s business model has been heavily subsidized by…
There’s been a lot of noise around tariffs lately. Headlines make it sound apocalyptic: rising costs, tighter margins, unpredictable supply chains. But while the internet’s panicking, our clients aren’t. They’re pivoting. They’re playing the game smarter. And they’re still winning. We’ve seen brands make quick, creative moves to keep costs in check and ad performance…
TLDR If you’ve ever pulled GA4 and Google Ads numbers side by side and thought: “Why is this so far off?” You’re not alone. Clients ask us about this all the time. “GA4 says ROAS is down. Google Ads says performance is strong”. Which one’s right? Why are they so different? We pulled data from…
Every few months, someone declares interest targeting is dead on Facebook. And sure, if you’re expecting it to drive the same ROAS as your best-performing ASC campaign, then yeah… it’s probably not going to. But that doesn’t mean it’s useless. It just means you’re expecting it to do something it was never built for. Interest…
