Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most) have failed. You don’t know how the platform works, you’re afraid of wasting your money (if you haven’t already), and you’re strapped for time. I once had a client come…

By now, you’re well aware of Google sunsetting Smart Shopping to make way for the next generation of Google Ads campaigns–Performance Max. With rollouts mostly complete, Google Performance Max updates will officially be the go-to Google Ads campaign sometime this month, ensuring businesses are well prepared to crush their marketing goals for the holiday season….

TL;DR Should I bid on my own brand name? Yes, you should, because it’s the easiest entryway into PPC, is a low-cost play for most brands, and allows you to control your brand messaging while ensuring your competitors don’t hijack your brand for theirs. When it comes to Google Ads and Microsoft Ads, one question…

Is Your Shopify Advertising Plan Stifling Your Sales? As the owner of a Shopify store, you wear a lot of hats. You’re responsible for creating products, managing inventory, fulfilling orders, and connecting with customers. It can be very rewarding, but it’s a lot of work and might not leave you with much time to consider…