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We searched “Are display campaigns good?”: Google said yes.Then we searched “Are display campaigns bad?”: Google also said yes. Cool. Super helpful. This is exactly why trying to figure out a Digital Marketing strategy on your own can feel like chasing your tail. You get conflicting answers, outdated strategies, or advice that completely misses the…
Google’s making a behind-the-scenes change to how Google Tag Manager (GTM) works with Google Ads—and it’s happening on April 10. If you’re like most advertisers, this will quietly improve your tracking setup without requiring any action on your end. But for a few of you out there (especially if you’re using a hybrid setup of…
Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search Terms report. This is something advertisers have been asking for since PMax launched, and now it’s officially rolling out. Via Hana Kobzová If you’ve ever run a PMax campaign, you…
TLDR: Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets, manually adjusting bids, or over-segmenting your campaigns, you’re wasting budget and slowing down growth. Meta’s algorithm is more powerful than ever, but it needs data to work properly. And that’s…
Bing is testing an even more ad-heavy search results page, and it’s not great news for organic traffic. Some users are seeing seven or more sponsored results before even one organic listing, making it nearly impossible for non-paid results to get visibility. For businesses that rely on SEO, this could mean a serious traffic drop….
Google just dropped a bunch of updates to boost the reach and performance of Display ads. They’ve added more inventory on Connected TV platforms like TelevisaUnivision, MLB, and FOX News, which means your ads can show up in even more places. They also upgraded creative tools with Imagen 3 AI for better visuals and added…
Google just quietly dropped a big update, and if you’re running search ads, you need to pay attention. Turns out, Google runs separate auctions for each ad placement on the search results page. That means the top ad spots, bottom ad spots, and other placements aren’t competing against each other. So if you’ve been bidding…
Most PPC agencies promise the same thing: managed ads, monitored metrics, and a monthly report you barely glance at. Sound familiar? Probably, because this is what most agencies are doing. Therefore, you’ll get results that most agencies can give. The digital advertising game has changed. Platforms like Google and Meta have become increasingly automated, handling…
Google Ads is finally making a move that should help clean up ad placements. Starting March 19, all advertiser accounts will automatically be opted out of showing ads on parked domains—those empty, placeholder websites that aren’t actively used by real users. For years, parked domains have been a low-value placement, eating up ad budgets with…
Amazon Ads are changing fast, and if you’re not paying attention, you’re already behind. Every year, competition gets tougher, costs go up, and new ad formats shake things up. What worked last year might not cut it in 2025. Staying ahead means knowing where Amazon is headed and adjusting your strategy before everyone else catches…
