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Google just rolled out a huge update to its AI-powered creative tools to Google Ads, and this one’s a game-changer. Advertisers can now generate AI-created images of people using Google’s Imagen 3 AI model—meaning no more stock photos, no expensive photoshoots, just on-demand, hyper-customizable lifestyle images designed to match your target audience. If you’re running…
Tracking lead form submissions in Google Ads has always been a bit of a headache—especially if you don’t have a dev team on standby. But Google just rolled out a new update to Google Tag Manager that makes setting up conversion tracking completely codeless. Via David Quaid on X That’s right—no more messing with JavaScript,…
TLDR: Big changes are coming to digital marketing in 2025, and if you want to stay competitive, you’ll need to keep up. From Google’s rising ad costs to new players like AppLovin making waves, the game is evolving fast. 2024 set the stage with some major trends, but 2025 is where things are really going…
TLDR: Our team has been analyzing trends across hundreds of accounts, and here’s what’s coming in 2025: The social advertising landscape isn’t just changing – it’s transforming completely as we head into 2025. Between Meta’s constant algorithm updates, new attribution methods, and diminishing technical levers, advertisers need to adapt fast to stay competitive. When we…
Google’s been talking a lot about “user navigation” lately, and it’s no passing comment. They’re doubling down on ad experiences that genuinely help people—not lead them astray with hidden fees or unclear CTAs. If your ad promises something, you’d better deliver that same promise on the landing page. No more burying details in the fine…
Welcome to the first DigitalPulse of 2025! We’ve cut through the noise to bring you what actually mattered in January from the digital marketing world. No jargon, no fluff, just the stuff you need to know to keep your strategy alive. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you…
Performance Max has been one of the most frustrating campaign types for advertisers since its launch. It’s packed with automation, but until now, you had no control over where your ads showed up—which meant wasted spend, irrelevant traffic, and potential brand safety nightmares. That’s changing. Google has finally introduced placement exclusions for PMax campaigns via…
Google is shaking things up again. They’re rolling out major updates to their Demand Gen campaigns and saying goodbye to Video Action Campaigns, all about pushing advertisers to create more engaging visual content and measuring performance more effectively against social media campaigns. Let’s dive into what’s happening, how it impacts us and our clients, and…
Google is rolling out Search Max, a new campaign type that blends Broad Match, Performance Max , and Dynamic Search Ads into one fully automated search campaign. The pitch? More reach, more automation, and “smarter” targeting. The reality? Less control, higher potential costs, and a whole lot of AI deciding when and where your ads…
We all know content is supposed to be king, right? But man, it’s getting harder and harder to actually rule that kingdom. Lots of businesses are putting out content, maybe even using AI tools for video. But most companies are honestly terrible at it. And I get it! I’ve been there myself… you’re trying to…
