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Big update! Google has made it possible for Shopping ads to appear directly in YouTube’s search results. That means users can now see product images, prices, and links to sellers’ websites when they search for specific items on YouTube. For advertisers, this opens up a great chance to connect with potential customers already looking for…
Ever feel like your Meta Ads budget just isn’t adding up? You’re not alone. Even if you’re carefully setting and monitoring your budget, Meta’s algorithm has a few quirks that can lead to overspending—or even underspending—without you realizing it. Your budget is more of a suggestion than a rule in Facebook’s eyes. Meta’s algorithm adjusts…
Heads up! Google is rolling out a big update to its Misleading Ad Design policy starting January 23, 2025. The focus? Cracking down on those tricky, standalone buttons in ads that confuse users into clicking on something they didn’t mean to. Think fake “Download” or “Play” buttons. What’s Happening? Google’s updated policy will ban ads…
TLDR Table Of Contents What’s Happening? Meta has shaken things up with a big change to how it handles ads for health and wellness brands. Under a broad new definition, businesses in this category are no longer able to share key event data with Meta, so you aren’t able to optimize for events like “Purchase”…
Big news—Meta is rolling out ads on Threads starting in early 2025! If you’re not familiar, Threads is Meta’s text-based social platform that’s been giving X (formerly Twitter) some serious competition. With 275 million monthly active users already on the app, this move has huge implications for businesses looking to reach a growing audience. Via…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. With Black Friday and Cyber Monday being fresh on the mind, these marketing insights will primarily focus on performance and takeaways from the biggest e-commerce days of the year. Happy Holidays! Subscribe to get monthly updates Get access to our…
Big news! YouTube Shorts just got a major upgrade with the launch of Creator Partnerships in Google Ads. This new tool lets brands team up with YouTube creators to promote their videos directly through ad campaigns. If you’ve been looking for a way to add a personal, authentic touch to your campaigns, this could be…
Big news! Google Ad Manager just rolled out new curation tools that let agencies like us create customized ad packages. These tools are a game-changer, giving us more control over audience targeting and ad placement to deliver better results for your business. Here’s everything you need to know about these updates and how they’ll help…
You just finished your first month running PPC ads for a client and you wake up to an email like this: “Hey Marketing Guy, I’d like to get an update on the status of our ads – pronto. How much $$$ are we making?” So you log into Google Ads, click over to the campaign…
Have you been looking at in-platform ROAS—and continually seeing your business revenue drop? Do you feel like it makes no sense how an 8x ROAS isn’t having a positive effect on your business? You’re not alone. The problem isn’t your marketing; it’s the way platforms report success. ROAS highlights what looks good for each platform…
