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Meta just rolled out a major update that could change the way we run ads for Awareness and Engagement campaigns. The new ‘Target Frequency’ option, previously available only for reservation campaigns, is now part of auction-based ads. This feature adds more control over how often your audience sees your ads, giving you the power to…
Google Shopping is where every Google Ads marketer generates the majority of e-commerce revenue in 2024. The problem is every competitor to your business uses it too, which makes it hard to stand out against competitors and get potential customers to choose your products over others. If you’re looking for an EASY win to take…
Google is currently testing a new ad format on search results: scrollable, categorized shopping ads that users can swipe through, right from the top of the page. If you’re running search ads, this change could mean more visibility – but also more competition – for your ads. What’s New? Instead of just seeing individual ads…
Google just launched “Audience Insights” in Merchant Center, and it’s a big deal for e-commerce brands looking to capitalize on their customer base in 2025. This feature lets you access deeper demographic data on who’s viewing and engaging with your products in Google Shopping like location, age, and gender. What Is GMC Audience Insights? Audience…
Google Ads just made a major update to its Optimization Score, introducing insights into specific competitor impacts on impression share. This new feature highlights when other advertisers, including industry giants like Amazon or eBay, affect your campaign’s visibility, providing greater transparency into auction dynamics. While this could be a powerful tool for strategic bidding, it…
With the U.S. election right around the corner, Google announced they’ll be pausing all election-related ads once the polls close on November 5. They’ll use AI to filter out anything they think could be tied to the election, with ad pauses lasting until further notice. Via The Influence Industry Project Here’s the challenge for advertisers:…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. November is here, and we have another Digital Marketing Industry Insights for you all! We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe…
Google Ads has just introduced a new campaign setting aimed at helping businesses optimize for gross profit, rather than the traditional focus on revenue or conversions. This new feature could change how you manage your ad spend and evaluate the success of your campaigns, particularly for eCommerce businesses looking to maximize profitability. Google Ads is…
Google just completely overhauled its shopping experience, and it’s a big deal for businesses selling online. The new features are designed to make it easier for users to find products, compare options, and make faster buying decisions. If your business depends on eCommerce, this update is something you’ll need to understand to make sure your…
Heads up! Starting November 13, 2024, Google Ads is updating its data retention policy. From that point on, Google will only keep data that’s 11 years old or newer—anything older gets permanently deleted from their servers. This includes your performance metrics, billing details, and all those historical reports you’ve been hanging onto. If your business…
