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Google’s shaking things up with its shopping ad auction system just in time for the holiday season, and this could seriously impact how your campaigns perform. With more competition for those top ad spots, Google’s tweaking how the auction works, influencing who lands the prime placements and how much it’ll cost. If your business depends…
Understanding the nuances of Google Ads campaigns can feel like navigating a maze. Today, we’re breaking down the differences between branded Standard Shopping, fully built Performance Max, and feed-only Performance Max campaigns—and why these distinctions matter for your business. Introduction Have you ever wondered which Google Ads campaign type delivers the best bang for your…
Most PPC agencies follow a cookie-cutter approach: they manage your ads, monitor your metrics, and send monthly reports you don’t even read. But that’s not enough. Not anymore. The truth is: the advertising landscape has shifted. Platforms like Google and Meta are now easier than ever to manage, and automation handles much of the heavy…
Google just released AI-driven video generation tools within Product Studio and Google Merchant Center, allowing businesses to create product videos quickly and easily. This turns your existing product images into dynamic videos by adding customized text, audio, and enhanced visuals. The videos can be used across Google Ads, YouTube, and other platforms, giving even small…
Google recently made some big waves at DMEXCO, one of Europe’s largest digital marketing events, announcing several highly requested updates coming to Google Ads in 2024. These new features focus on giving advertisers more control, while also leveraging AI to optimize assets and performance. From better reporting in Performance Max to new tools for creative…
TikTok officially rolled out its Search Ads in September 2024. This move allows brands to appear in search results when users look up specific keywords. Think of it as a blend between Google’s search ads and TikTok’s discovery-based content. The platform’s strength lies in its highly engaging video content, which now serves as the basis…
Remember those annoying banner ads that pop up while you’re browsing the web? Well, you’re not alone in thinking they’re frustrating. In fact, iOS 18 has a new feature that lets you Thanos snap them away like they never existed. It’s no surprise that these ads have lost their effectiveness over time. Display campaigns were…
Google has broadened the scope of its First Position ads on YouTube, a placement that ensures your ad is the first thing viewers see when they start watching content. Via Google Ads Help Previously limited to YouTube Select inventory, this feature is now available across all YouTube content types via Display & Video 360, allowing…
If you’re running Facebook ads in Q4, it’s important to know about Meta’s election advertising blackout happening this year from October 29th to November 5th. Meta does this every election year, pausing the creation of new ads in the Social Issues, Elections, or Politics category. While this is specifically meant for political ads, it could…
In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)! This month, we’re looking at the types of creative that you should be testing…
