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There’s been a lot of noise around tariffs lately. Headlines make it sound apocalyptic: rising costs, tighter margins, unpredictable supply chains. But while the internet’s panicking, our clients aren’t. They’re pivoting. They’re playing the game smarter. And they’re still winning. We’ve seen brands make quick, creative moves to keep costs in check and ad performance…
TLDR If you’ve ever pulled GA4 and Google Ads numbers side by side and thought: “Why is this so far off?” You’re not alone. Clients ask us about this all the time. “GA4 says ROAS is down. Google Ads says performance is strong”. Which one’s right? Why are they so different? We pulled data from…
Ensure a smooth site migration without losing rankings. Follow Digital Position’s step-by-step SEO website migration checklist.
We searched “Are display campaigns good?”: Google said yes.Then we searched “Are display campaigns bad?”: Google also said yes. Cool. Super helpful. This is exactly why trying to figure out a Digital Marketing strategy on your own can feel like chasing your tail. You get conflicting answers, outdated strategies, or advice that completely misses the…
You’ve probably heard the hype around “GEO” (Generative Engine Optimization) and how AI-powered search is reshaping the way people discover information online. Is it truly different from traditional SEO? The reality is, if you’re already using robust SEO and brand building strategies, you’re also optimizing for AI search engines… for the most part. At Digital…
TLDR: Big changes are coming to digital marketing in 2025, and if you want to stay competitive, you’ll need to keep up. From Google’s rising ad costs to new players like AppLovin making waves, the game is evolving fast. 2024 set the stage with some major trends, but 2025 is where things are really going…
Welcome to the first DigitalPulse of 2025! We’ve cut through the noise to bring you what actually mattered in January from the digital marketing world. No jargon, no fluff, just the stuff you need to know to keep your strategy alive. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you…
We all know content is supposed to be king, right? But man, it’s getting harder and harder to actually rule that kingdom. Lots of businesses are putting out content, maybe even using AI tools for video. But most companies are honestly terrible at it. And I get it! I’ve been there myself… you’re trying to…
Shopify recently began sending out warnings of an upcoming forced migration that is affecting many stores. Once upon a time, installing Google Analytics & Facebook conversion tracking on a Shopify store was a breeze, those days are long gone. Here’s the breakdown of what you need to know: Here’s an example of the warnings Shopify…
SEO is always evolving, and staying ahead of trends is key to seeing success. As we get rolling into 2025, here are the top trends we believe will shape the year of search engine optimization. TLDR: 1. AI Overviews and Enhanced Organic Shopping Features Will Complicate Keyword Tracking What is Happening? AI tools like Google’s…
