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It’s no secret that Google contains the lion’s share of the search engine market. If you aren’t on Google, you just aren’t relevant. As a brand or marketer, you’ve been eagerly (or anxiously) awaiting the sunsetting of UA in favor of Google Analytics 4 (GA4). Whether you consider this good news or not, buckle up,…
Creating and managing a marketing plan is a challenge in itself. When it comes to making sure your website is optimized and ranks highly on search engine results pages (SERPs), the work never ends. Most people using Google never go past the first page of results. An analysis of 4 million search results and 12…
Many SEOs will tell you that traffic is a vanity metric. Whether that is true or not is a moot point. As Kelis said best, “My milkshake brings all the boys to the yard, and they’re like, it’s better than yours.” Were the boys buying milkshakes on that hot summer day? Maybe. Maybe not. But…
Trying to create the best product description page for your ecommerce store? If your first inkling is to say, “The product sells itself,” then it’s time for a mindset switch. No matter how good your product is, a bad product description page design can be your biggest roadblock. To put it lightly, Nicolas Cage would…
Getting your Shopify store to rank well on a SERP (search engine results page) can feel like an uphill climb – followed by another uphill climb, then some tumbles back down the hill, and then up again. Unfortunately, there’s no magic formula that says A + B + C = Position 1 – at least…
Yep, the rumors are true. Blogging is still an effective ecommerce SEO strategy. King Content has not left the building. And you don’t need to reinvent the wheel when it comes to incorporating a blog strategy on your ecommerce website. When blogging on Shopify, or any platform for that matter, there’s no secret sauce that…
It’s pretty clear we’re headed for a recession if we’re not already in one. If you haven’t checked out our other recent post, you should make sure you plan your business for a recession. What I’d like to focus on here is SEO though. If you’ve been working with Google long enough, you can start…
As we head deep into the back half of 2022 and into 2023, it’s abundantly clear that we are—and will—be experiencing volatility in the economy. We feel confident this is coming (already here most likely—we’ll find out Thursday 7/28) because of a variety of factors: The American Savings Rate has not been this low since…
Whether you’re thinking about starting an online store or you already have one, you’ve probably heard of Shopify. Shopify is one of the most popular ecommerce platforms, and for good reason. It is user-friendly, reliable, and offers a wide range of features to help you build and manage your online store. However, one feature that…
Cracking your knuckles and cranking out brand-new content can be time- and resource-intensive—not to mention the creativity it takes to craft a compelling post. If you want to drive a new tide of traffic to your business’ website, there’s no need to hamstring your team’s marketing budget. Instead, your existing marketing collateral might just need…
