Did you know that there are over 2 million active vendors on Amazon? That’s as many cars as there are in New York City! Selling on this e-commerce platform means that you have to cut through a lot of noise. So, how do you win over customers? What sets successful sellers apart from the rest on Amazon? Hint: It’s a lot easier than you think! We believe getting noticed depends on understanding Amazon’s A9 algorithm. In this article, we want to give you the tools to win over new customers! Digital Position is going to give you 9 tips for working with A9. You’ll also learn the importance of product visibility on Amazon, which should help give you a competitive edge in Amazon’s marketplace. 

So, What is the Amazon A9 Algorithm, Really?  

We’re glad you asked! The A9 algorithm sorts through data to pick products customers may like, ranking them by how likely customers are to buy them. The results are a composite of shopping behaviors, prices, and customer reviews. The A9 algorithm analyzes search terms, best-seller rankings, customer reviews, and pricing to determine a product’s ranking on an Amazon search page. Sellers need to understand and adapt to these metrics to boost their product’s ranking (and therefore, their sales potential) on Amazon. We’re here to help with that process! 

9 Steps to Get An “A” in A9 

To make sure your products stay on top, they need to rank higher. To get your products to rank higher, you need to focus on what the algorithm values most. It’s that simple! Here are 9 pieces that will help you master A9, and get your products seen by potential buyers: 

1. Customer Relevance: Details, details, details! Include important titles, descriptions, and search terms on your page to help customers find your product. You’re also going to want to work on keyword optimization. Think of these as the foundation of your Amazon SEO strategy: when you build these properly, your product ranking will take off!

2. Competitive Pricing: Fair prices that match the market don’t just catch the attention of your customers, they catch the attention of the algorithm, too. How do you know your pricing is on the right track? Simple: monitor the prices of your competitors, and utilize pricing tools. 
3. Product Availability: Keeping your products in stock is another secret to a top ranking. It shows your customers they can count on fast delivery every time. And if you’ve ordered anything online before, you know that’s REALLY important. 
4. Improve Product Images: By using high-quality images for your product, you benefit your customers, the algorithm, and yourself. So be sure to make those pictures pretty!📸 Be sure to use clear images showing different angles. This will help draw in customers and increase your sales.

5. Boost Sales Velocity: Use promos to your advantage! You can also use product bundles and Amazon’s advertising features to increase your sales. Specifically, you can engage with Amazon’s PPC advertising to increase visibility. A higher sales velocity boosts your ranking and makes your product more attractive to potential customers.
6. Fast Delivery: Amazon’s A9 algorithm knows that customers want your product at their door ASAP. If you have a proven track record of timely product delivery, the algorithm will reward you. Because there’s no better feeling than a new package waiting for you at home! 🤩
7. Fulfillment by Amazon: Amazon’s algorithm will also rank your product higher if you implement Fulfillment by Amazon (FBA). This is because it offers comprehensive customer service solutions, as well as prime shipping.

8. Prioritize Customer Service: This is a no-brainer for any e-commerce business! Outstanding customer service creates better reviews and ratings on your product. You can attain these by quickly responding to questions and resolving issues. This shows your customers (and the algorithm) that they can trust you, time and time again. 
9. Positive Customer Feedback: Getting those high ratings and reviews consistently signals to A9 that your product is the one everyone wants and needs! Creating a quality customer service experience (as we explained above) is a great help in receiving those sweet, sweet customer testimonials. In time, you’ll see your product ranking climb! 

Mastering Amazon’s A9 Algorithm = Higher Product Visibility

Working on these nine simple steps can do wonders for your business on Amazon. Why? Because these steps ultimately result in higher visibility for your product. When applying these ideas, it’s key to understand some details that can help you climb the A9 Algorithm ranks.

First off, you’ve got to understand that the algorithm evolves. Your strategies should do the same. It’s important to check out your performance metrics regularly. Also, fine-tune your SEO and PPC strategy to stay aligned with A9’s preferences. This ensures that your products stay competitive on Amazon. 

Secondly, it’s important to understand that this is not simply an SEO or PPC game, it’s both. Having a dual focus on SEO and PPC strategy allows you to raise your product’s organic and paid search ranks.

Navigating Amazon’s A9 Algorithm demands a dynamic, ninja-like, and well-informed strategy. By marrying SEO optimization with smart PPC advertising, and constantly adapting to the algorithm’s changes, you’re setting the stage for sustained sales on Amazon. 

Crack the A9 Code and Elevate your Amazon Presence With Digital Position

At Digital Position, we’re experts on the details of the A9 Algorithm. We’re ready to help you get new and dedicated buyers on Amazon! Our team specializes in creating custom strategies that work for your unique brand. We also align with Amazon’s best practices. As an e-commerce PPC agency with a strong Amazon focus, we’ve got a lot of know-how on mastering the A9 Algorithm. We want to see you win with enhanced product visibility, effective keyword optimization, and smart PPC advertising. And yes, we help with ALL of these! *cue applause*
So, whether you’re looking for a PPC search agency to work some magic on your overall online presence, or need the expertise of an Amazon ads agency, we’re here to guide you! With Digital Position’s approach, we give you strategies that are dynamic and adaptable. We aim to keep you competitive in the ever-evolving Amazon marketplace. Reach out to us today for a personalized proposal that will set you up for Amazon success. We can truly help your products gain visibility and change lives for the better!