How to Manage a Digital Marketing Agency
On-Page SEO Services
Build for your audience (but also for search engines).
On-page optimization might sound straightforward, but it's easy to mess up. When done right, it can make or break your online visibility. From high-quality content to the nitty-gritty of meta tags, every aspect matters. Without solid on-page optimization, you risk blending right into the already oversaturated digital world. And let’s face it, “good enough” isn’t going to get you on page one.
Success Story
Alan helped 3x Marathon Sports organic traffic in just 1 year! 🏃♂️
"Marathon Sports put their trust in us to help grow their traffic and revenue in October 2022."
- First, we fixed major technical issues.
- Then we created/optimized metadata and content across category and product pages for purchase-intent keywords.
- We perfected the site's internal linking structure.
- We built out buyer's guides for "best" keywords that round up the top products across different categories.
- We worked with New Media Campaigns to successfully migrate from a flat Shopify site structure to a slicker subfolder structure in WordPress.
- We condensed unique URLs for product variants into single URLs for each product during the migration mentioned above.
Where content is king, optimization is queen.
Navigating the world of on-page SEO can be overwhelming. If you're in-house or a one-person show, it becomes really difficult to achieve the necessary attention to detail. Sweeping your website for minor SEO tweaks once a year just doesn’t cut it nowadays. And that's where we come in. Our seasoned SEO team ensures your content is not only valuable but also search-engine friendly at all times. Let's make your content work for you, not against you.
Support
Jasmin Goicochea
Content Editor
Support
Adam King
Senior SEO Specialist
Support
Daniel Lagan
IT/Analytics Specialist
SEO
Leah Harper
SEO Account Lead
SEO
Tyler Higginbotham
SEO Account Lead
SEO
Alan Lucy
SEO Account Lead
Support
Joel Beger
Developer
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle—the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
We've got all the bases covered.
When it comes to on-page optimization, there’s a myriad of elements to consider. You can’t neglect one without it affecting overall performance, so being thorough is key. We’ve broken down some of the most crucial elements for you:
Content writing
Write high-quality, informative content that is relevant to your target audience and satisfies their search intent.
Use your target keywords throughout your content, but avoid keyword stuffing.
Use synonyms and LSI (latent semantic indexing) keywords to make your content more rich and informative.
Structure your content with headings and subheadings to make it easy to read and scan.
Include images, videos, and other multimedia content to break up your text and make your content more engaging.
Title tags
Include your target keyword in the title tag of each page.
Write clear and concise title tags that accurately reflect the content of your page.
Keep your title tags under 60 characters to ensure that they are fully displayed in search results.
Meta descriptions
Write compelling meta descriptions that encourage users to click on your search results.
Include your target keyword in the meta description, but avoid keyword stuffing.
Keep your meta descriptions under 160 characters to ensure that they are fully displayed in search results.
Header Tags
Use header tags (H1, H2, H3, etc.) to structure your content and make it easy to read and scan.
H1 tags should be the overarching topic of the page while each subsequent heading of H2s, H3s, etc, gets more detailed, creating a hierarchy of information.
Include your target keyword in the H1 tag of each page.
Image optimization
Optimize your images for search engines by using descriptive alt text and file names.
Use relevant keywords in your image alt text and file names.
Compress your images to reduce their file size to 100KB or less if possible to improve page speed.
Internal linking
Link to other relevant pages on your website using internal links.
Use relevant anchor text for the linked page to improve its authority for the given text.
Avoid linking to too many pages from a single page, this will water down the value of the rest of the links.
Meet
We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
Without on-page SEO, users and search engines will struggle to understand what the intent of a page is, which leads to limited rankings and minimal traffic. Implementing the fundamental elements of on-page SEO help get your page recognized for the keywords that you target and deem most relevant on the page.
Some of the most important on-page SEO factors include:
- Content quality: Your content should be high-quality, informative, and relevant to your target audience.
- Keyword usage: You should use your target keywords throughout your content, but avoid keyword stuffing.
- Title tags and meta descriptions: Your title tags and meta descriptions should be clear, concise, and accurately reflect the content of your page.
- Header tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it easy to read and scan.
- Image optimization: Optimize your images for search engines by using descriptive alt text and file names.
- Internal linking: Link to other relevant pages on your website with anchor text that accurately describes the page being linked to.
You should update your on-page SEO regularly, especially when you add new content to your website or when your target keywords change. You should also monitor your website's performance in search engines to see what is working and what is not, and make adjustments to your on-page SEO accordingly.
Some common on-page SEO mistakes include:
- Keyword stuffing: Using keywords too often in your content, which can make your content look spammy and can actually hurt your ranking.
- Not using header tags: Not using header tags to structure your content, which can make it difficult for search engines to understand what your content is about. Additionally, a lack of a header structure leads to large blocks of text and no one wants to read that.
- Not optimizing images: Not using descriptive alt text and file names for your images, which can make it difficult for search engines to understand what your images are about.
- Not using internal linking: Not linking to other relevant pages on your website, which can make it difficult for users to find the content they are looking for.
- Not updating your on-page SEO regularly: Not updating your on-page SEO regularly, which can lead to your website falling behind in search results.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀