On-Page SEO Services

Build for your audience (but also for search engines).

On-page optimization might sound straightforward, but it's easy to mess up. When done right, it can make or break your online visibility. From high-quality content to the nitty-gritty of meta tags, every aspect matters. Without solid on-page optimization, you risk blending right into the already oversaturated digital world. And let’s face it, “good enough” isn’t going to get you on page one.


Success Story

Alan helped 3x Marathon Sports organic traffic in just 1 year! 🏃‍♂️

Alan Lucy

"Marathon Sports put their trust in us to help grow their traffic and revenue in October 2022."

  • First, we fixed major technical issues.
  • Then we created/optimized metadata and content across category and product pages for purchase-intent keywords.
  • We perfected the site's internal linking structure.
  • We built out buyer's guides for "best" keywords that round up the top products across different categories.
  • We worked with New Media Campaigns to successfully migrate from a flat Shopify site structure to a slicker subfolder structure in WordPress.
  • We condensed unique URLs for product variants into single URLs for each product during the migration mentioned above.
Results:
Organic Sessions
206%Up Arrow
Non-Branded Clicks from Google
465%Up Arrow
Top 3 Non-Branded Keyword Rankings
517%Up Arrow

Where content is king, optimization is queen.

Navigating the world of on-page SEO can be overwhelming. If you're in-house or a one-person show, it becomes really difficult to achieve the necessary attention to detail. Sweeping your website for minor SEO tweaks once a year just doesn’t cut it nowadays. And that's where we come in. Our seasoned SEO team ensures your content is not only valuable but also search-engine friendly at all times. Let's make your content work for you, not against you.

Jasmin Goicochea profile picture

Support

Jasmin Goicochea

Content Editor

Adam King profile picture

Support

Adam King

Senior SEO Specialist

Daniel Lagan profile picture

Support

Daniel Lagan

IT/Analytics Specialist

Leah Harper profile picture

SEO

Leah Harper

SEO Account Lead

Tyler Higginbotham profile picture

SEO

Tyler Higginbotham

SEO Account Lead

Alan Lucy profile picture

SEO

Alan Lucy

SEO Account Lead

Joel Beger profile picture

Support

Joel Beger

Developer


What makes our on-page SEO services stand out among the rest?

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Custom strategy, every time.

Your content is unique, and it deserves a unique approach. We deep dive into your site's content, ensuring every keyword, tag, and meta description is adjusted to perfection. While SEO rules are universal, how they apply to your content is an art in itself. We tailor strategies that not only suit your brand voice but also drive traffic and maximize conversions.

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We've helped businesses just like yours.

Content trends come and go, but core on-page optimization principles remain. Our team has been optimizing pages since search engines first indexed content. We've seen every algorithm update, and with every change, we've refined our strategies. Our history in the game gives us an edge, ensuring your content is not only optimized for now but also future-proofed for later.

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We see the forest.

As simply as we can put it, we don’t waste time on metrics that aren’t meaningful to your business. Whatever aspects we focus on, the end goal is always to increase revenue and move your business forward. And if you do PPC with us as well, we operate on MER models to ensure that your SEO efforts are working together seamlessly with your paid search and paid social.

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Our contracts are month-to-month.

Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.


Testimonials

We prioritize our client's growth.

You are missing that key piece of the puzzle—the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.

Jason Jabaut from Fleet Feet

"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"

Jason Jabaut

Chief Operating Officer at Fleet Feet

Mike Shelley from Sgt Knots

"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."

Mike Shelley

Founder at Sgt Knots


We've got all the bases covered.

When it comes to on-page optimization, there’s a myriad of elements to consider. You can’t neglect one without it affecting overall performance, so being thorough is key. We’ve broken down some of the most crucial elements for you:

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Content writing

Write high-quality, informative content that is relevant to your target audience and satisfies their search intent.

Use your target keywords throughout your content, but avoid keyword stuffing.

Use synonyms and LSI (latent semantic indexing) keywords to make your content more rich and informative.

Structure your content with headings and subheadings to make it easy to read and scan.

Include images, videos, and other multimedia content to break up your text and make your content more engaging.

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Title tags

Include your target keyword in the title tag of each page.

Write clear and concise title tags that accurately reflect the content of your page.

Keep your title tags under 60 characters to ensure that they are fully displayed in search results.

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Meta descriptions

Write compelling meta descriptions that encourage users to click on your search results.

Include your target keyword in the meta description, but avoid keyword stuffing.

Keep your meta descriptions under 160 characters to ensure that they are fully displayed in search results.

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Header Tags

Use header tags (H1, H2, H3, etc.) to structure your content and make it easy to read and scan.

H1 tags should be the overarching topic of the page while each subsequent heading of H2s, H3s, etc, gets more detailed, creating a hierarchy of information.

Include your target keyword in the H1 tag of each page.

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Image optimization

Optimize your images for search engines by using descriptive alt text and file names.

Use relevant keywords in your image alt text and file names.

Compress your images to reduce their file size to 100KB or less if possible to improve page speed.

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Internal linking

Link to other relevant pages on your website using internal links.

Use relevant anchor text for the linked page to improve its authority for the given text.

Avoid linking to too many pages from a single page, this will water down the value of the rest of the links.


Meet

We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!

We're an open book, every step of the way.

Every Digital Position client gets full access to a managed DataPulse profile for their business.

  • Precise PPC & SEO Performance Tracking
  • Auto Updating Dashboards
  • Performance Forecasting with Current Month Projections
  • Account Performance Alerts
  • Campaign Optimization Scripts
  • Unlimited Data Retention
  • Year Over Year Performance Comparisons
  • Granular Data Filters
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FAQs

Without on-page SEO, users and search engines will struggle to understand what the intent of a page is, which leads to limited rankings and minimal traffic. Implementing the fundamental elements of on-page SEO help get your page recognized for the keywords that you target and deem most relevant on the page.

Some of the most important on-page SEO factors include:

  • Content quality: Your content should be high-quality, informative, and relevant to your target audience.
  • Keyword usage: You should use your target keywords throughout your content, but avoid keyword stuffing.
  • Title tags and meta descriptions: Your title tags and meta descriptions should be clear, concise, and accurately reflect the content of your page.
  • Header tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it easy to read and scan.
  • Image optimization: Optimize your images for search engines by using descriptive alt text and file names.
  • Internal linking: Link to other relevant pages on your website with anchor text that accurately describes the page being linked to.

You should update your on-page SEO regularly, especially when you add new content to your website or when your target keywords change. You should also monitor your website's performance in search engines to see what is working and what is not, and make adjustments to your on-page SEO accordingly.

Some common on-page SEO mistakes include:

  • Keyword stuffing: Using keywords too often in your content, which can make your content look spammy and can actually hurt your ranking.
  • Not using header tags: Not using header tags to structure your content, which can make it difficult for search engines to understand what your content is about. Additionally, a lack of a header structure leads to large blocks of text and no one wants to read that.
  • Not optimizing images: Not using descriptive alt text and file names for your images, which can make it difficult for search engines to understand what your images are about.
  • Not using internal linking: Not linking to other relevant pages on your website, which can make it difficult for users to find the content they are looking for.
  • Not updating your on-page SEO regularly: Not updating your on-page SEO regularly, which can lead to your website falling behind in search results.


Your success story starts here.

It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀