How to Manage a Digital Marketing Agency
Amazon PPC Agency
Every year, Google and Meta lose more advertising market share to Amazon.
More and more consumers flock to Amazon for all different types of products, from luxury handbags to affordable electronics. It’s obvious that customers are shifting where they spend their time finding new products, but are you shifting your ad dollars with them?
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Making you a name that everyone will recognize.
Maybe you’ve been on Amazon for a while already, and it’s becoming harder and harder to stay profitable as fees go up—costs increase and your current media buyer becomes less efficient. That’s where we come in. It’s really hard to do online advertising right, but we’ve been a PPC advertising agency for so long that it’s just second nature to us. Let us get the stress off your plate, set up/audit your accounts, build you a strategy, and get you headed on the path to profitability.
PPC
Brian Franzoni
PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Kerry Ballard
Senior PPC Account Lead
PPC
Frank Field
Senior PPC Account Lead
PPC
Lana Strejcek
PPC Account Lead
PPC
Kyle O'Neill
PPC Account Lead
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Kaylee Price
Paid Social Manager
PPC
John Vickery
PPC Account Lead
How do we differ from other Amazon PPC agencies?
Tailored strategy, every time.
The bottom line is always revenue, not arbitrary metrics that make us look good. We want to learn as much as we can about you and your brand so we can build our strategies to fit your business. No cookie cutters here.
We’ve already worked with businesses like yours.
You want someone in your corner who knows Amazon in and out. Having a business on Amazon is a multi-faceted venture for ecommerce businesses. Of course there’s a lot to know on the marketing performance side, but there’s a lot of other nuances that businesses need to be aware of as well.
We see the forest.
We operate on MER models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, paid social, and SEO efforts are all seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
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We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
What does a solid Amazon PPC agency do?
Amazon is a slightly different beast than just your traditional PPC. First of all, they should understand the relationship between your Amazon PPC and organic—ultimately they should be looking at both and using PPC as a way to help grow organic traffic and revenue. They should also be tracking both sponsored and organic keyword rankings in order to make sure you're taking advantage of opportunities to increase rank at all times. At the end of the day, you have to have someone with a deep understanding of the many different key parts of running an Amazon business—not just the advertising side.
- Time Management. Making all of the changes/recommendations to really nail your display advertising can take up quite a bit of your time. But we’ve been a PPC agency in this space long enough that we have it locked in. Our clients have been shocked when what used to take them 10 hours, takes us 2. Time is money!
- Access to Expertise. It’s hard to deny the value of decades of experience at your fingertips. The reality is, one small tweak could be the beginning of a game-changing ripple effect throughout all of your channels. Don’t miss it!
- Precise Targeting. Our team does extensive research on competitors, keywords, demographics and target audience behaviors. We use this research to write ad copy, and determine targeting to set you up for success.
This is just to name a few—Amazon can pay off greatly but you have to know how to do it right.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀