How to Manage a Digital Marketing Agency
PPC Management Agency
We've been creating explosive PPC growth since 2014.
PPC is where it all began for us. It can make or break a business, and when it's done right, it can be completely life-changing. It will often be driving the majority of your revenue, and it's the fast track to brand-new visitors that are ready to buy your product or service. You need a PPC management agency who knows what they're doing.
The first thing we ask every client that starts working with us, is, "What are your biggest pain points with PPC?"
Lack of strategy
PPC is an important piece of your marketing strategy. You’re throwing ad dollars into platforms based on feel or platform data but you need better guidance. You need someone to tell you what to do so you can say yes or no and focus on the business.
Not hitting KPIs
You’ve tried multiple solutions but you can’t seem to find the efficiency you need from PPC. Whether its a brand new account or an account transition, we will turn things around for. This starts with an in depth audit, identifying the areas of improvement and opportunity.
Can't scale
You’re getting sales on PPC but you feel like there’s way more opportunity out there. We’ve repeatedly helped clients grow their ad budgets from $5k a month to $500k a month. This consists of better targeting, messaging, understanding your funnel, and understanding which platforms are best for reaching your customers
Poor communication
Communication is key at all times. We let you know when things are going well, what went wrong if things are not so good, and we are proactive instead of reactive.
This is where we focus our efforts. These are the problems we solve.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Why choose Digital Position for your PPC management services?
Tailored to you, every time.
PPC is home to us, and our bottom line is always the same: increasing your revenue. You can’t do that with cookie-cutter strategies. We’ll look at your accounts, analyze, and test until we find your winning formula. You can’t create real growth overnight, but when it hits, it’s worth every second of effort. You won’t even recognize your accounts when we’re done with them.
We’ve helped businesses just like yours.
Our strategies are make-to-order every time, but knowing the marketing is still always a huge advantage. We’ve been in the game long enough to know just how to approach your PPC management, and we’re ready to take your accounts to the next level.
We see the forest.
We operate on MER models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
The best in the business.
Simply put, agencies are effective because it’s almost always ideal to have more eyes and collective experience on an account. It takes more time and effort for you to manage it in-house than an agency who focuses on these channels exclusively. Our clients have been shocked when what used to take them 10 hours, takes us 2. Time is money, as they say. With our PPC management services, we’ll give you peace of mind knowing that through us, you’re driving as much revenue to your business as possible.
PPC
Frank Field
Senior PPC Account Lead
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Brian Franzoni
PPC Account Lead
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Kaylee Price
Paid Social Manager
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Kyle O'Neill
PPC Account Lead
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Austen Wiley
PPC Manager
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Lana Strejcek
PPC Account Lead
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John Vickery
PPC Account Lead
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Shaina Abramson
Senior PPC Account Lead
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Kerry Ballard
Senior PPC Account Lead
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
We've got you covered across the board.
We’re experts in all varieties of paid search and paid social channels and we're partners with Google, Microsoft, Meta, TikTok—you name it. You can rest assured that you’ll have full coverage across all platforms.
Paid Search
Paid search started it all—it’s been our bread and butter service since 2014. We’re partnered with both Google and Microsoft so that you can rise through the SERPs on every platform. Rest easy knowing that you’re driving as much revenue to your business as possible.
Paid Social
As a versatile paid social agency, we’ve partnered with both Meta Ads and TikTok Ads so you have full coverage along all social channels. Learn more about the broad range of services we can provide on the social front—we’re ready when you are.
Shopping Ads
Transform browsers into buyers. With Shopping Ads, your products are presented front and center, right when users are looking to purchase.
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We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
Good question! In short, handling your own PPC advertising is complex and stressful. It involves continuous strategy updates, keyword/competitor analysis, daily tweaking, and so much more. Realistically speaking, it just makes a lot more sense to have an agency of experts giving your accounts their full attention, rather than trying to manage it yourself. You'll have tons more success, with more efficient spending, and a lot less headaches. Having a PPC management agency like us handle it ensures your ads reach the ideal audience, giving you time and mental space to focus on running your business.
Our contracts are always month-to-month with no long-term commitment. We believe quality services shouldn't need to lock you in. Our aim is to prove our worth month, after month, after month.
Our reporting is transparent and comprehensive. You get monthly reports from us, and we hold monthly strategy calls to review progress. On top of that, our proprietary software, DataPulse, pulls in data from all the major platforms (Google, Microsoft, Amazon, Meta, TikTok, Pinterest, you name it!) and consolidates the information to get a full view of performance.
We cover it all! From Google Ads to Facebook and even Amazon platforms. Looking for paid search or paid social content? No problem, we've got you covered on both fronts!
We rock at both! Whether it's paid search or paid social, we'll be able to strategize for any combination of platforms.
Everything we do is totally custom (and that includes our pricing) but we're always more than happy to jump on a quick call to work out what would best fit you and your business. Reach out anytime!
PPC stands for Pay-Per-Click. In this form of advertising, you only pay when someone clicks on your ad. It's a budget-friendly way to ensure you're actually reaching your target market!
It depends on a few factors such as your overall digital marketing budget, the size and nature of your business and your ad goals. Don't worry, we're here to guide you in creating a budget that works best for you.
You can see results almost immediately with PPC, but for a deeper impact, we recommend running your PPC campaign for at least 3 months. Remember, it's not just about quick wins, but sustained growth over time.
While both are pillars of digital marketing, they work differently. PPC is a paid service where you pay per click on your ads, getting instant visibility. SEO on the other hand, involves enhancing your website and content for higher organic search visibility, a more long-term strategy. Both are crucial for a balanced digital marketing strategy.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀