How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]
A well optimized campaign maximizes the visibility of your search ads while also performing at your target return on ad spend (tROAS). Fortunately for you, we’ve developed a paid search management process that does exactly that!
We want to deeply understand the ins and outs of your business. We want to know what your goals are. We want to know who your ideal customer is, and what your competitive landscape looks like. We want to know your past obstacles. All of this information will paint us the big picture, and help us to build paid search strategies that truly work for you and your business.
The setup of your paid search efforts is the foundation that everything will be built upon. With the help of our in-house software, DataPulse, we take all of your channels and unite them under one roof. We take industry best practices and years of experience and build the best accounts you've ever seen.
Our approach to paid search marketing is a never-ending optimization process. It's not enough to just set it and forget it, as so many agencies do in this day and age. We will be constantly monitoring the ebb and flow of your market, so that you will always be set up for success. We work tirelessly to uncover new opportunities for improvement and growth, and we strive to drive profit, not just clicks.
We're not just a paid search agency; we're an extension of your marketing team. We see ourselves as partners, and we'll work with you in a highly collaborative way that feels like we're in-house. With regular strategy calls, metrics reports, research documents, and of course DataPulse, everything regarding your marketing efforts will be the clearest they've ever been.
Through extensive data analysis, our team efficiently optimizes campaigns to hit your target spend and ROAS goals. Unlike most paid search agencies, we’ve created our own reporting platform that will allow you to see how your performance is trending. We’ll work with you to setup monthly goals to ensure we’re meeting long term KPIs.
Many paid search agencies operate on a "set it and forget it" model. We’re quite the opposite. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a best-in-class service and operate as an extension of your marketing team.
The bulk of our paid search services are within Google Ads & Microsoft Ads (formerly Bing) but we don't stop there. We evaluate your business economics to understand what you should be spending, we provide advice on your landing pages, and we provide insights to help other channels such as organic search.
Wyndham Capital Mortgage joined Digital Position with the goal of diversifying their leads from aggregators and improve performance in digital, which was largely a failing channel. We successfully tied all offline data to digital platforms, helped improve their internal contact flows, mocked up new landing pages, added tons of new content to the site, improved targeting, refreshed old blog posts, brought in other strategic partners, and so much more.
Increase in PPC spend
Increase in PPC conversions
Cost per lead lock
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
We live and breathe paid search marketing every single day and are on top of every trend. Google Ads & Microsoft Ads can be managed in-house and can be successful, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in most accounts we take over. We operate as an extension of your marketing team; you get access to a team of paid search veterans for less than the cost of one in-house employee with half the experience.
We manage Google Ads & Microsoft Ads top to bottom. When we gain access to your account, we completely rebuild it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average paid search client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
Ready to talk about your paid search marketing strategy?Get your custom proposal