Microsoft Ads Agency
We know you’re ignoring Microsoft Ads. Stop that.
Even though Microsoft has historically been a smaller player in the search engine world, they’ve made big moves to grow larger and larger to take on Google for the title of #1. We believe everyone needs to be paying them more attention.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
With the advent of ChatGPT, and the many new things Microsoft is rolling out, it can be hard to be an expert here.
It’s likely you or your agency aren’t trying to be. Sure, you can import your structure from Google Ads, but we’ll tell you right now—it won’t work. While they’re both search engines, they both operate differently and hit different audiences. If you set it and forget it with your Google Ads structure, you’re likely losing money. But that’s where we come in.
We give Microsoft the attention it deserves.
It’s a common mistake to neglect everything other than Google. But with the right kind of focus, you can make Microsoft Ads print money for you just like Google Ads does (or should). We’re experts in digital marketing, but first and foremost, we’re experts in marketing on search engines. So let us take your Microsoft Ads account to the next level.
PPC
Sandra Zupanski
PPC Account Lead
PPC
Brian Franzoni
PPC Account Lead
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Kyle O'Neill
PPC Account Lead
PPC
John Vickery
PPC Account Lead
PPC
Anne Turner
PPC Support Supervisor
PPC
Odessa Slauson
PPC Support
PPC
Lana Strejcek
PPC Support
PPC
Kaylee Price
Paid Social Manager
What makes us different from other Microsoft Ads agencies?
Tailored strategy, every time.
Paid search is literally our bread and butter service, and our bottom line is always the same: revenue. We have a deep understanding of the role that Microsoft plays in the grand scheme of things. You can rest easy knowing that we have you covered on every platform.
We’ve helped businesses like yours.
We’ve been experts in the paid search space since the beginning, and we don’t ever see that changing. Just about every member of our PPC team has spent years focusing on paid search, Microsoft Ads included. They are a collective of true thought-leaders and thrive on seeing accounts skyrocket.
We see the forest.
We operate on MER (marketing expense ratio) models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
We deliver results, not empty promises.
Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer
Time management.
Having to look at multiple channels to make changes/recommendations can take up a lot of your time. Our clients have been shocked when what used to take them 10 hours, takes us 2. It’s far more efficient to let an agency with collective years and years of muscle memory put in the work for you.
Access to expertise.
It’s hard to deny the value of decades of experience at your fingertips. The reality is, one small tweak could be the beginning of a game-changing ripple effect throughout all of your channels. Don’t miss it.
Precise targeting.
Our team does extensive research on competitors, keywords, demographics and target audience behaviors. We use this research to write ad copy, and determine targeting to set you up for success.
FAQs
As a Microsoft ads agency, we not only save you time and stress, but we also have the expertise to generate more clicks and conversions. We custom-build strategies to serve your unique needs and have proprietary technology, DataPulse, that gives you real-time access to your metrics. Trust us to give your ads the attention they deserve!
Our contracts are month-to-month – we're firm believers in proving our value to you again and again. With an average client relationship of 4 years on such contracts, clearly this is working just fine for us and our clients with no long-term commitments necessary!
We provide monthly reports filled with insightful data, and we also hold monthly strategy calls for in-depth conversations. Plus, with our unique software, DataPulse, you can log in any time to view your metrics in real time. Transparency is a big deal to us!
Absolutely! Although Microsoft and Google Ads are different, running your campaigns across both platforms can expand your reach and maximize results. And as a Bing ads management agency, we definitely know a thing or two about Google Advertising too!
Our pricing is custom-tailored based on your needs and objectives but we're always more than happy to jump on a quick call to work out what would best fit you and your business. Reach out anytime!
Oddly enough, Microsoft and Paid Search platforms like Google have different target audiences which results in varying overall performance. Each offers unique benefits and, when managed correctly, both can deliver impressive ROI. That's why having a dedicated Microsoft/Bing ads agency supporting you can be very beneficial.
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀
