How to Manage a Digital Marketing Agency
YouTube Ads Agency
Over 1 billion hours of video are watched on YouTube every day.
Hundreds of millions of people are looking for entertainment, education, and of course, the next product they need to buy. YouTube Ads is a platform full of limitless potential for those who are smart enough to tackle that potential.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
To be noticeable on YouTube, you need to stand out.
What’s it take to drive revenue on YouTube Ads? In the past, a lot of it was just great audience targeting. Now? It’s great content as well. If you don’t have both you’re likely to struggle, which is why you need experts like us who can help you navigate YouTube strategy successfully. While we can’t create your content for you, we can help guide you on the next angle and hook, and we can definitely narrow in your targeting parameters to find the right audience.
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Kerry Ballard
Senior PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Kaylee Price
Paid Social Manager
PPC
Lana Strejcek
PPC Account Lead
PPC
Kyle O'Neill
PPC Account Lead
PPC
Frank Field
Senior PPC Account Lead
PPC
John Vickery
PPC Account Lead
PPC
Brian Franzoni
PPC Account Lead
What do you get with Digital Position?
Tailored strategy, every time.
We’ll look at your performance and audiences, analyze, and test until we find your winning formula. You can’t create real growth and engagement overnight—solid trust with your audience is fostered tactfully over time—but when it hits, it’s worth every second of effort.
We’ve worked with businesses like yours.
We’re so proud of the individuals on our team. They are masters of their crafts, thought-leaders in their space, and genuinely great people. When delving into video ads, a visual platform like YouTube requires a blend of personality, authenticity, and expertise to reach people in an effective way, and our team knows how to grab eyes.
We see the forest.
We operate on MER models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle—the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
What are the benefits of having an agency run your YouTube Ads, you ask?
- Time Management. YouTube Ads can be very time consuming. Setting up the account, managing it daily, and making optimizations is a full-time job when you’re doing it right. Managing your marketing efforts through an agency is lightyears more efficient, and you’re getting your time back to do what you do best: run a company.
- Access to Expertise. The reality is, one small tweak could be the beginning of a game-changing ripple effect throughout all of your channels. If we’re running your other channels too (such as Google Ads) we’ll be able to drive your YouTube strategy within the context of everything else, making it even stronger.
- Precise Targeting. Our team does extensive research on competitors, keywords, demographics and target audience behaviors. We use this research to write ad copy, and determine targeting to set you up for success.
What kinds of YouTube Ads can you run?
There are options! It’s important to understand the tools you have in your toolkit. YouTube has a variety of different ads that you can run on their platform, and having a solid understanding of them only helps to determine what’s going to be best for your business.
Bumper Ads
These are non-skippable 6 second ads that are built to drive awareness with no ability to skip. Great for reaching a broad audience quickly and getting a message out.
In-stream Ads
These are the ad types that you’re the most familiar with, typically what you see in the beginning, middle or end of your YouTube videos. Typically 15 seconds or longer, these can be geared for awareness, engagement or conversion objectives.
Responsive Ads
Refers to an ad type where you give Google full control to show on any placement, which can only be used with campaigns focused on conversions.
Non-Skippable
As their name implies, they are non-skippable and are required to be 30 seconds or less.
Skippable
These are the skippable versions of the ads, but they can run for as long as the video is. The users have an option to skip after 5 seconds.
YouTube Short Ads
Not its own ad type, but all the new hype as Google rolls out more inventory. These ads show on YouTube shorts, only as vertical ads and less for 60 seconds.
Meet![Image]()
We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
- Digs into the account history often and finds new audiences/angles to target.
- Determines when creative fatigue is being hit and needs to be refreshed.
- Always tests new angles, new ad copy, new landing pages - this is like 70% of the work with YouTube Ads.
- Figures out between YouTube shorts and YouTube, how to tackle each customer segment.
- Overall, consistently optimizes the account between bids, budgets, exclusions, etc. to keep the account healthy and clean!
- Sets up a YouTube Ads strategy - We go further than just trying to hit your KPIs, we want to ensure we’re strategizing to not only drive in conversions, but build awareness and keep market share from competitors.
- Without the experience, it’s so hard to know when to make a change, when to shift strategy and what other successful accounts are doing.
- There’s a lot of KPIs that you need to know before you can make a change - return on ad spend (ROAS) or cost per acquisition (CPA) is just one piece of the puzzle.
- YouTube Ads is maybe the most difficult aspect of Google Ads for new PPC marketers to understand.. It has so many different types of ads, different best practices, etc. that you will burn a lot of time and money on it before you know anything.
- YouTube ads are literally changing day by day, week by week. New campaign types, new features and new rules are rolling out all the time.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀