Shopping Ads Agency
Shopping ads are becoming more and more important for eCommerce businesses.
Whether it’s Google Shopping, TikTok Shopping or Amazon Shopping ads, they all drive the majority of conversions for a vast amount of eCommerce businesses. If handled poorly, it can hinder your growth, bleed you money, and ultimately make you unprofitable. But if done right, it can drive a level of growth that no other medium can match, and could be the difference between breaking even and being wildly profitable.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Ecommerce is our jam. We love shopping ads.
Why take a chance on doing it yourself or giving it to low-quality practitioners? We focus heavily on eCommerce and shopping ads as a whole, with most of our clients using a heavily-optimized feed and running shopping campaigns. Whether you’re looking to stop the bleeding on poorly optimized campaigns or just looking to scale quickly and profitably, we got you covered.
PPC
Kyle O'Neill
PPC Account Lead
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Austen Wiley
PPC Manager
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Brian Franzoni
PPC Account Lead
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Sandra Zupanski
PPC Account Lead
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Frank Field
Senior PPC Account Lead
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John Vickery
PPC Account Lead
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Kaylee Price
Paid Social Manager
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Anne Turner
PPC Support Supervisor
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Lana Strejcek
PPC Support
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Odessa Slauson
PPC Support
What do you get with Digital Position?
Tailored strategy, every time.
Paid search (and shopping) is literally our bread and butter service, and our bottom line is always the same: revenue. We’ll look at your accounts, analyze, and test until we find your winning formula. You can’t create real growth overnight, but when it hits, it’s worth every second of effort.
We've worked with brands like yours.
We’ve been experts in the PPC advertising space since the beginning, and we don’t ever see that changing. Just about every member of our PPC team has spent years focusing on paid search and shopping ads. They are a collective of true thought-leaders and thrive on seeing accounts skyrocket.
Seeing the forest.
We operate on MER models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Exceptional organization.
Product feeds can be very difficult to manage and understand. The product data that you have is used to match users queries, so making sure that it is as optimized as possible is essential, to say the least. When we’re managing your feed, we like to set up custom labels that make sense for your business/products to structure your campaigns for more granularity.
Access to expertise.
We have boatloads of experience managing and optimizing feeds of every size you can think of—from feeds with less than 10 items to feeds with hundreds of thousands. We’re confident that whatever size you’re at, you’ll benefit from an agency who has seen accounts like yours time and time again.
Feed troubleshooting.
It’s very common for products to drop, problems to arise, warnings and suspensions get issued, etc. It’s these moments that having an agency on your side is more valuable than ever. The longer it takes you to get back on track, the more money is lost both from sales and your own time invested. Having a Google Shopping Ads agency to be able to diagnose and quickly solve these crucial issues is key.
What’s The Hard Part About Managing Performance Max/Shopping?
- Figuring out the best way to structure your performance max or shopping campaigns can be hard. You have to strategize and structure your campaigns however it makes the most sense for your business.
- Deciding on the best campaign type for your business is important, whether it’s performance max or standard shopping. Are you trying to maximize reach? Or are you trying to hone in on the shopping channel? Or should you combine a mix of the two campaign types?
- Making sure you're utilizing all of the best practices in your campaigns. For PMax, are you utilizing audience signals, brand exclusions, video assets, and maxing out image and headline/descriptions?
We deliver results, not empty promises.
Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer
Google Shopping Ads
Boost product visibility on the world's most popular search engine. With Google Ads, showcase your products directly to consumers actively looking to purchase, ensuring you're top-of-mind when it matters most.
Microsoft Shopping Ads
Expand your product's reach across the Bing network. Microsoft Ads offers an effective way to tap into a unique audience, driving conversions with visually compelling product listings.
Amazon Shopping Ads
Amazon Ads places your products directly in front of ready-to-buy consumers, optimizing your chances of sales and increased brand recognition.
FAQs
Google Shopping ads management involves creating, optimizing, and maintaining your product listings to maximize visibility and sales (we personally utilize DataFeedWatch to optimize your product visibility). As a well-regarded google shopping ads agency, we use our expertise to ensure your ads are targeted and effective.
All of our contracts work on a month-to-month basis because we genuinely believe our results will keep you with us. Locking clients into long-term contracts has never been something we've been cool with.
Our reporting is thorough and transparent. We provide monthly reports and strategy calls, a dedicated Slack channel, and DataPulse access. DataPulse is our proprietary software that consolidates a ton of data from numerous platforms (Google, Microsoft, Amazon, Meta, TikTok, Pinterest, you name it!), and whips it up into easy-to-view dashboards that you can view any time.
While both Google Ads and Google Shopping ads are types of Paid Search ads, they serve different roles. Google Ads are usually text-based and show up on Google search result pages, while Google Shopping ads display product images, prices, and store information right on the search results page.
Google Shopping ads are ranked based on a combination of your bid amount, the relevance of your product, and your store's performance. It's crucial to have an experienced google shopping ads management team like us to optimize your ranking!
The more reviews, the better! But Google recommends at least 50 reviews on your website for Google Shopping. Positive reviews can boost your ranking and click-through rates.
Our pricing is custom and varies based on the unique needs and goals of your business, but we're always more than happy to jump on a quick call to work out what would be best for you. Reach out anytime!
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀
