How to Manage a Digital Marketing Agency
Lead Generation
Generating leads is easy. But can you generate good leads?
Anyone can generate leads just like you can get impressions. But finding meaningful leads that are a great fit for your business—that’s where lead generation marketing becomes hard. How do you optimize for a great lead? And then how do you ensure you can drive more of those types of leads again and again?
Success Story
Kerry creates quality leads for quality performance! 😎
The Problem: FTNI struggled with getting tons of low-quality leads.
"Lead Gen can be a lot more finicky than e-commerce sometimes in the aspect of backend metrics are a must. We setup offline conversions properly for them and the rest seemed to just fall into place alongside our new structure. Without offline conversion tracking properly attributing conversions, it's like shooting in the dark when making adjustments.
Three weeks ago I got on a call with them and they said "we've been getting the most quality leads we've ever received. Quality conversions have increased at least 75% from DP takeover.""
- We switched to our own Digital Position structure.
- We did tons of keyword research. Their previous agency only had a few keywords they were going after and they were broad.
- We changed conversion actions to HubSpot lead qualify.
- We made Quality Score adjustments.
Simply put, its done with rock-solid strategy and a ton of hard work.
We’ll take what you have and not only make it stronger, but build it into a constant source of revenue for you. We’ll take the stress out of keeping the lights on and help you build that dream for a bigger office, a better future for your family and pure peace at night.
PPC
Lana Strejcek
PPC Account Lead
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Kyle O'Neill
PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Brian Franzoni
PPC Account Lead
PPC
Kaylee Price
Paid Social Manager
PPC
John Vickery
PPC Account Lead
PPC
Frank Field
Senior PPC Account Lead
PPC
Kerry Ballard
Senior PPC Account Lead
What makes us different from other B2B PPC agencies?
Strategy that matters.
We’re looking to generate ideal leads for your business. We’re not happy generating just any old leads, good or bad, as so many agencies do. The strategies and tests that we orchestrate and monitor daily are all working towards the same goal—finding your winning formula to consistently reach your ideal client again and again.
We’ve likely helped a business like yours already.
We’re so proud of our team—they know what you’re up against, and they’re thought-leaders in their space and genuinely great people. Getting your voice out to the right ears requires us to really get to know you and what’s going to work for your business. And we’re confident that you’ll love who you’re working with.
We see the forest.
We work with you to utilize offline conversion tracking which ensures that we fully grasp how your lead generation funnel is working within your context. This then informs how we can develop strategies that play directly into the nuances of your business. This gives us real leads that impact your bottom line, and cuts out the spam nonsense that does nothing but pad numbers and waste your time.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
We've got you covered across the board.
We’re experts in a variety of paid search and paid social channels and we're partners with Google, Microsoft, and Meta (Facebook and Instagram), so you have full coverage across all platforms. You can rest assured that you’ll be easy for your prospective customers to find.
Meet![Image]()
We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
- Manages all platforms to hit your business and platform KPIs - We are always proactively working towards clients goals and scaling their business, not just with what we see in the platform, but outside of it too.
- Consistently optimizes your accounts - You can always operate on a set it and forget it basis, but likely, it won’t work long-term for your account. You need an agency that’s always optimizing to hit that next CPA target or scale your account profitably, wherever the platform takes them
- Sets up a full-funnel strategy - We go further than just trying to hit your KPIs, we want to ensure we’re strategizing to not only drive in conversions, but build awareness and keep market share from competitors.
- Creates an open line of communication on performance - We celebrate the wins but also recognize and acknowledge every loss to determine next steps for improvement
- Monitors lead quality to ensure the leads being received are of value
- Time Management - Running ads is very time consuming, setting the account up, managing it and making optimizations is literally a full-time job if you’re doing it right.
- Access to Expertise - a small tweak can result in a big swing of performance, instead of one person, you have access to a whole team!
- Precise Targeting - Our team does extensive research on competitors, keywords, demographics and target audience behaviors. We use this research to write ad copy, and determine targeting to set you up for success.
- It can be difficult to measure lead quality - you must be importing offline conversions and optimizing towards lower funnel leads rather than solely lead form submissions to product the highest quality leads
- Broad keywords/audiences can produce poor lead quality, keywords need to be exact and relevant to the business.
- It requires a different level of expertise than any B2C marketing. Leads can sometimes take months or even years to fully develop into actual prospects or customers.
- It’s a niche market & harder to prospect to customers & promote brand awareness.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀