SEO Branding
It’s not enough to just be a company that exists. You need to be a brand.
Consumers have learned to see through the corporate nonsense, and traditional marketing speak has fallen by the wayside. The reality is, authenticity is now one of the most important buying factors to consumers. If you're feeling lost in the weeds of weekly metrics, frustrated that your business’ growth is crawling, it's time to refocus on what matters most: your brand.
Success Story
Leah and Shaina doubled organic Amazon visibility and conversions for Dooney & Bourke in 2 weeks! 🥂
The Problem: Dooney's product listings weren't optimized for Amazon, resulting in low visibility & high CPC costs.
"Amazon SEO is fun because the rules are completely different from website SEO! While Google and other search engines take in signals from all over the web, Amazon largely relies on the information in your listings--making strategically optimized content more important than ever! Amazon users also expect an entirely different experience. Identifying impactful optimization opportunities that fit Amazon's best practices and user experience expectations is a fun new piece of the SEO puzzle! "
- As a proof of concept, we started by optimizing a single product's bullet points.
- Then we shortened bullet points to match Amazon best practices.
- We made bullet points more "skimmable" to provide a better user experience.
- Finally, we incorporated additional keywords to increase visibility.
You’re more than just a product.
As social media drastically changed the landscape over the past decade, your consumers are looking for brands to relate to. They want to hear your story. They want to know what social problems you support. They want to know your beginnings. They want to visually and emotionally connect with you. This is where having an agency behind you is game-changing. Not only are we well-versed in the technical aspects of branding, but we’re all authentic individuals ready to help you tell your story
SEO
Tyler Higginbotham
SEO Account Lead
Support
Daniel Lagan
IT/Analytics Specialist
SEO
Alan Lucy
Senior SEO Account Lead
Support
Joel Beger
Developer
SEO
Leah Harper
Senior SEO Account Lead
Support
Adam King
Senior SEO Specialist
SEO
Tyler Ziton
SEO Account Lead
Why choose Digital Position as your SEO branding experts, you ask?
Tailored strategy, every time.
Building up your brand image can be more complicated than it sounds. We’ll talk you through every step of taking your story, your USPs, and all things that make your brand unique and turning it into a rock-solid brand image that people will relate to.
We’ve likely helped a business like yours already.
Building up your brand image into something amazing is only step one. The following step is to bolster your brand awareness within your market. Luckily for you, we have a wide variety of experience in all kinds of markets. Whoever your audience is, we’ll find them.
We see the forest.
By diving deep into your data, we understand what’s working and what’s not. Then, we tailor our approach so your store doesn’t just attract traffic—it attracts sales. As a versatile agency, we make sure to breathe your brand voice through every one of your channels—from SEO, to paid search, to paid social and beyond.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle—the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
High E-E-A-T can help to increase a business’s brand awareness, improve brand reputation, and increase customer loyalty.
When people see a website ranking high in search
results, they are more likely to perceive it as a credible source of information. This can lead to increased trust
and loyalty, and ultimately, more customers. However,
we need to be able to back that credibility with the people in your business. Search engines now more than ever
want to see WHO is writing the content and why should people
trust them? E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) is the foundation that you
need to follow to ensure that you’re not met with a website
devaluation.
Here's some tips for improving E-E-A-T!
There are a number of things that businesses can do to improve their website's SEO E-E-A-T, including:
- Publishing high-quality content that is informative and accurate.
- Making sure content is well-written and edited.
- Citing sources and providing links to other authoritative websites.
- Having a clear and concise author bio for everyone who writes content for the site.
- Can look at our blog for a good example!
- Creating author bio pages are ideal here too.
- Getting backlinks from other high-quality websites.
FAQs
Branding is a powerful tool; it defines who you are, sets you apart from competition, and builds trust with your audience. When done right, branding shapes how people perceive your business, contributing significantly to its growth and success.
While you can indeed invest time in boosting your own SEO for brand awareness, partnering with us as your agency can save you time and effort. Our expertise, along with tools like DataPulse, lets us uncover the best strategies, undertake highly-targeted keyword research, and monitor data in real time, all of which lead to a better brand recognition and higher visibility online.
Our contracts are month-to-month because we're confident that our services are valuable enough to keep you around. We don't believe in locking you in. We’d rather let our success prove our worth to you.
You get a dedicated Slack channel, monthly strategy calls, and monthly reports showcasing your performance. Plus, you can view all your metrics in real-time through our proprietary software, DataPulse.
There are tons of possible missteps in the branding world. Some businesses fail to understand their audience, leading to a brand that doesn't resonate. Others create a weak, inconsistent brand message, causing confusion. We ensure that your brand strategy is strong, consistent, and perfect for your ideal audience.
Ideally, reviewing your brand strategy should be an ongoing process, but a formal reevaluation every 6-12 months can help you stay fresh and relevant. Our team at Digital Position will be there with you every step of the way to make sure that your strategy remains effective.
Analysis is essential for effective brand building. Using tools such as DataPulse, you can track key performance indicators (KPIs) like brand awareness, engagement, visibility in search results, and more. Remember, success isn't just about numbers. It's also about the quality and relevance of the conversation happening around your brand.
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀
