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Trying to create the best product description page for your ecommerce store? If your first inkling is to say, “The product sells itself,” then it’s time for a mindset switch. No matter how good your product is, a bad product description page design can be your biggest roadblock. To put it lightly, Nicolas Cage would…
As we head deep into the back half of 2022 and into 2023, it’s abundantly clear that we are—and will—be experiencing volatility in the economy. We feel confident this is coming (already here most likely—we’ll find out Thursday 7/28) because of a variety of factors: The American Savings Rate has not been this low since…
Whether you’re thinking about starting an online store or you already have one, you’ve probably heard of Shopify. Shopify is one of the most popular ecommerce platforms, and for good reason. It is user-friendly, reliable, and offers a wide range of features to help you build and manage your online store. However, one feature that…
TL;DR Should I bid on my own brand name? Yes, you should, because it’s the easiest entryway into PPC, is a low-cost play for most brands, and allows you to control your brand messaging while ensuring your competitors don’t hijack your brand for theirs. When it comes to Google Ads and Microsoft Ads, one question…
Is Your Shopify Advertising Plan Stifling Your Sales? As the owner of a Shopify store, you wear a lot of hats. You’re responsible for creating products, managing inventory, fulfilling orders, and connecting with customers. It can be very rewarding, but it’s a lot of work and might not leave you with much time to consider…
Whether you’re looking to hire an advertising agency or you’re having trouble managing your existing one, you don’t want to be stuck in a scenario where you’ve got two “sides” finger-pointing as the ship burns. Sadly, this occurrence happens far too often in the marketing world because of how difficult it can be to match…
Roughly 40% of the clients Digital Position starts working with don’t have a Microsoft Ads account. Some don’t even think they need Microsoft Ads management. Yet, Microsoft Ads runs ads on search engines that command roughly 9% market share (including Yahoo). There is a reason we “Google” things and we’re not “asking Jeeves” anymore. With…
Income targeting is one of the levers advertisers can use to improve campaign performance, just like gender, age group, device, time of day, and many more. Every signal helps us identify your best performing customers and adjust our campaigns to steer your dollars toward the audiences that drive the most revenue. There has been a…
In Mid-2018, Google Ads rolled out Responsive Search Ads (RSA’s) to advertisers. At the time, the general consensus was that RSA’s performed poorly in PPC. Now in 2021, RSA’s are a generally accepted format in rotation with the older Expanded Text Ads (ETA’s). However, I’m going to challenge the argument that RSA’s aren’t performing well….
In a further step to push advertisers toward smart bidding & automation, Google has announced the Broad Match Modified match type will be going away. This move aligns with their previous moves in 2018 to essentially make Exact Match not Exact Match by allowing “close variants” to “connect more people with what they’re looking for”…
