A CMO’s Guide to the 4 E-commerce Product Types
Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of products are we actually selli...
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"PPC is a very effective way to get a brand's product out there. The world is your oyster in terms of how you wish to present yourself. Crafting unique messaging with high-intent user targeting can prove to be incredibly fruitful for a business's success."
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