PPC
Your PPC Agency Isn’t Good Enough
Most PPC agencies follow a cookie-cutter approach: they manage your ads, monitor your metrics, and send monthly reports you don’t even read. But that’s not enough. Not anymore. The truth is: th...
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Austen made some big revenue and ROAS improvements for Derek Weaver! 💡
Oct 1, 2023
Problem: Derek Weaver really needed to improve performance and efficiency in Q4 of 2023.
"I took over the account towards the later part of September. The goal was to focus on improving performance and efficiency in Q4. With a new strategy, optimizations and overall efficient budget allocation, we were able to increase revenue and ROAS at the same time! Derek is very happy and noticed the growth!"
- We started with bid strategy adjustments.
- Optimizations, optimizations, optimizations.
- We made big improvements to the overall efficiency of budget allocation.
Results:
Revenue (YOY)
+84%
ROAS (YOY)
+48%
Alan helped Derek Weaver increase revenue from organic search by 57% in 4 months! 🏎️
Oct 1, 2023
Problem: Derek Weaver really needed to improve performance and efficiency in Q4 of 2023.
"Derek Weaver Company was already doing really well with SEO when they started with us in September of 2023 but we knew there were still plenty of quick wins we could help them achieve after auditing their site. Thanks to their team's helpful cooperation, we were able to take quick action and have helped them more than double their traffic from non-branded search queries in just 5 months."
- We created a keyword map for the entire site and optimized the meta titles and descriptions of product category pages for better targeting.
- We identified and redirected empty and duplicate product category pages.
- We adjusted the destinations of existing internal links that were optimized for keywords that product category pages should target but linking to resource content.
- We adjusted the meta titles of resource content to fix cannibalization issues with product category pages.
- We built more optimized internal links from product pages and resource content to product category pages.
Results:
Organic Sessions
14,474
+33%
+33%
Non-Branded Keywords in Top 3 Positions
781
+106%
+106%
Non-Branded Clicks from Google
5,616
+72%
+72%
Organic Revenue
+57%
How you do one thing is how you do everything.
You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that's what we do best. We're ready when you are.
