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Services:
PPC
Industry:
Home Improvement
Platforms:
Google Google
Type:
B2C Ecommerce

Kat scaled Leviosa's conversions on Google Ads by 150%! 💪

Feb 1, 2024

Problem: Leviosa wanted to scale their account without raising CPA. CPA slowly started getting higher as we spent more money.

Kat 1

"Leviosa and I built a great relationship where it was more than just selling motorized shades; it was about helping a small American business scale their revenue while staying profitable. They have a great product but lots of competition that we need to outperform with our non-brand search campaigns in Google Ads. I was able to push their unique selling propositions in ad copy, find the best performing keywords for the client's ideal CPA."

  • We updated ad copy to stand out from competitors.
  • We pushed non-brand campaign bids and budgets where it made sense.
  • We worked on perfecting competitor campaigns.
  • We threw P-max out the window and focused on the search basics.
  • We found the best keywords for the lowest prices.
  • All of our improvements allowed Leviosa to more than double their revenue and be able to open a 2nd shift in their Warehouse (located in North Carolina).

Results:

Spend (YOY, while maintaining same CPA)
148% Up Arrow
Conversions (YOY, while maintaining same CPA)
150% Up Arrow
We spent just shy of 8k in February 2023, and we were able to scale that to just under 20K in February 2024.
Google Ads had 68 conversions in February 2023, and 170 conversions in February 2024 (150% more)!
We scaled conversions 150% at the same exact (ideal) CPA YOY.

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