PPC
Your PPC Agency Isn’t Good Enough
Most PPC agencies follow a cookie-cutter approach: they manage your ads, monitor your metrics, and send monthly reports you don’t even read. But that’s not enough. Not anymore. The truth is: th...
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How hreflang helped Peter Millar have their best holiday season ever. đź’¸
Nov 1, 2023
Problem: Neither Peter Millar's US or UK websites had hreflang attributes deployed on their pages.
"Hreflang attributes are really important for brands with sites that're dedicated to specific languages or regions. Without them, Google may struggle to determine which site is supposed to rank in which language or region and it can impact your rankings. We saw immediate improvement in both the US and UK markets after helping Peter Millar deploy hreflang across both of their sites."
- Deployed hreflang attributes across all pages of both https://www.petermillar.com/ and https://www.petermillar.co.uk/ to communicate to Google that the .com sub-domain is intended for English speaking audiences in the United States and the .co.uk subdomain is intended for English speaking audiences in the United Kingdom.
- Simple as that! It really demonstrates the value in having genuine experts that can identify these easy, high-impact adjustments for your brand.
Results:
Feb 2024: Top 10 Non-Branded Keywords in the US
4,851
+2,527 YOY
+2,527 YOY
Feb 2024: Non-Branded Clicks in the US
17,001
+124% YoY
+124% YoY
Feb 2024: Top 10 Non-Branded Keywords in the UK
227
+214 YoY
+214 YoY
Feb 2024: Non-Branded Clicks in the UK
930
+71% YoY
+71% YoY
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