A CMO’s Guide to the 4 E-commerce Product Types
Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of products are we actually selli...
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Problem: The client runs vet offices in a list of cities that is constantly growing so they need to gain local visibility quickly.
"Local SEO is special because you're connecting to a community in a specific geographic location. Its always interesting to do local keyword research and see the differences in word choice and search behavior from cities that are only a few hours apart!"
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