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CMOIndustry InsightsPPCSEO

A CMO’s Guide to the 4 E-commerce Product Types

Steve Cozzolongo

|Feb. 14, 2026

Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of products are we actually selli...

Industry InsightsPPCSEO

Get Your Shopify Store on ChatGPT ASAP

Steve Cozzolongo

|Feb. 10, 2026

ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement. That means a customer can ask ChatGPT for advice, get a specific produ...

CMOIndustry InsightsPPCSEO

How Internal Teams Can Market Like an Agency in E-Commenrce

Steve Cozzolongo

|Feb. 9, 2026

The biggest difference between the marketing results professional agencies achieve and the performance an average internal team can pull off has little to do with the creative we output. It’s mos...