Meta just revealed several updates aimed at enhancing video content creation and AI-powered ad tools across Facebook and Instagram. With video now accounting for 60% of user time on Meta platforms, these changes aim to help advertisers create more dynamic, engaging content without extensive resources. 

What’s Happening?

At Advertising Week, Meta announced new tools to make video advertising easier for brands of all sizes. These key features include:

• Video Expansion: This tool automatically adjusts video formats for different aspect ratios, ensuring your video ads display optimally across Facebook, Instagram, and Reels without needing separate edits.
• Image Animation: Now, advertisers can turn static product images into engaging video content for Instagram Reels—perfect for businesses with limited video resources.
• Creator Partnerships: Meta is also rolling out new tools to integrate influencer and creator content into ad campaigns, giving businesses the ability to add creator testimonials and experiences directly into their ads. This shift makes it easier to leverage influencer content, with Meta reporting an average 19% drop in cost per action for campaigns that used creator partnerships.

Via Meta

How Does This Affect Your Business?

For businesses using social media advertising, these new features will streamline video creation and increase engagement without requiring significant time or financial investment. For businesses, this means that integrating video into your advertising strategy is no longer optional—it’s essential. These AI-powered tools make video creation more accessible and with automated video resizing and the ability to animate static images, you can now create engaging content with minimal cost and effort. 

Additionally, the integration of creator content into ads opens up new possibilities for collaboration with influencers. If you’ve considered using influencer marketing but haven’t pulled the trigger, these new tools make it easier and more cost-effective. The ability to use creator testimonials and experiences in your ad creative allows for more authentic messaging that resonates with your audiences. 

Meta’s updates reflect a clear shift toward video-first ad content as a dominant strategy. With 60% of user time spent watching videos, it’s essential for businesses to integrate video ads into their campaigns. Video ads can drive higher engagement and attention capture, so brands can scale their video presence and reach a wider audience more effectively with these tools.

Next Steps for Your Business

1. Leverage Video Expansion: Start creating video content for your campaigns, knowing that Meta’s new Video Expansion feature will handle the formatting. This will save time and ensure consistency across platforms.
2. Use Image Animation: If you’re short on video assets, take advantage of the Image Animation tool to turn static images into dynamic videos, perfect for Reels and Instagram ads.
3. Explore Creator Partnerships: Consider collaborating with influencers to integrate authentic testimonials into your ads. With the new Partnership Ads Hub, managing these relationships has never been easier or more cost-effective.

Ready to capitalize on Meta’s new video tools? Contact us today, and we’ll help you integrate these features into your ad strategy to drive better results across Facebook and Instagram!