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Google just made online shopping way smarter, and they didn’t even make a big deal about it. They dropped AI-powered try-ons, smarter price tracking, and an upcoming visual shopping experience that’s going to reshape how people discover and buy products. And yeah, it’s already rolling out across Search and Shopping whether you’re ready or not….
You need to hear this: Google just rolled out a brand-new conversion action called “Branded Searches,” and it’s about to change how we track and prove the success of top-of-funnel campaigns. If someone sees your ad and doesn’t click, but then goes and searches for your brand name later, that now counts as a conversion….
When growth is plateauing despite throwing more money at ads – and you’re drowning in marketing decisions – is typically the time when folks start wondering if hiring a fractional CMO is the right move. Here’s the bottom line: The Numbers: $5K-$12K monthly for fractional vs. $25K+ for full-time (plus benefits). Brands that are already…
“Our conversion rate dropped 27% overnight. Site speed is fine. No visible bugs. What’s happening?” What would you say if you got that distress call? See, most conversion drops aren’t what they seem. While everyone obsesses over page speed scores and app conflicts, the real revenue killers hide in places you’d never think to look….
Google Ads just introduced AI Max, and it’s already starting to show potential for driving some interesting changes in how campaigns perform. As AI continues to evolve, Google is finding new ways to use it in its advertising strategies. AI Max is designed to push campaigns beyond traditional keyword match types and help advertisers target…
Running Google Ads and Microsoft Ads looks easier than ever. You can launch a campaign in minutes. The platforms walk you through setup. Automations are everywhere. But actually getting results? That’s getting tougher. You have fewer controls. Less visibility. More automation deciding where your money goes. It feels simple, until the performance drops and you…
Google is rolling out its new AI Mode (Search Generative Experience, or SGE) nationwide, and what we’re seeing is a seismic shift in how search results are served, and how we need to market for them. AI Mode is synthesizing multiple sub-searches and delivers AI-generated answers alongside a sidebar of links. As more users rely…
Why Global Expansion Fails for Smart Teams Six-figure Shopify brands don’t fail internationally because they picked the wrong markets or had bad products. Usually, it’s because they made architectural decisions in month one that created invisible bottlenecks by month twelve. I’ve seen many smart teams get trapped. A fashion brand that chose Markets Pro to…
Google just dropped a nugget and you might’ve missed it: 1st Order Promotions are now live in U.S. Shopping ads. Brands on the New Customer Acquisition Goal allowlist can now automatically show exclusive first-time buyer discounts, like percentage or dollar-off deals, right inside paid listings. No minimum spend required, just pure customer acquisition power. If…
Google just quietly rolled out a new metric inside Google Ads, and while it hasn’t been officially announced, it’s already live in some accounts. The new metric, “Conv. value (incl. predicted)”, layers machine learning predictions on top of actual conversion value. For brands running long-funnel or delayed-purchase campaigns, this changes the game. But the lack…
