Google just released AI-driven video generation tools within Product Studio and Google Merchant Center, allowing businesses to create product videos quickly and easily. This turns your existing product images into dynamic videos by adding customized text, audio, and enhanced visuals. The videos can be used across Google Ads, YouTube, and other platforms, giving even small…

Remember those annoying banner ads that pop up while you’re browsing the web? Well, you’re not alone in thinking they’re frustrating. In fact, iOS 18 has a new feature that lets you Thanos snap them away like they never existed. It’s no surprise that these ads have lost their effectiveness over time. Display campaigns were…

Google recently made some big waves at DMEXCO, one of Europe’s largest digital marketing events, announcing several highly requested updates coming to Google Ads in 2024. These new features focus on giving advertisers more control, while also leveraging AI to optimize assets and performance. From better reporting in Performance Max to new tools for creative…

Starting in October 2024, new search and display campaigns won’t be able to use Enhanced CPC, and by March 2025, any remaining campaigns will be automatically transitioned to Manual CPC or a smart bidding alternative. This change is part of Google’s ongoing shift towards fully automated bidding strategies that use machine learning for better performance….

As the holiday season approaches, Black Friday stands out as the most anticipated shopping event of the year. For businesses, it’s the golden opportunity to connect with eager shoppers, boost sales, and build brand loyalty. But with so much competition, how do you ensure your ads cut through the noise? Let’s dive into the best…