What. A. Mess. I’ve read many posts like this, where successful agency owners talk about their milestones and the steps they took to get there. Meanwhile, my agency has been booming and I spent many (most) months in the last couple years just trying to find some time to take a nap. Where do these…
Account Emergency Detector – Free Adwords PPC Script
Keeping an eye on the health of your Adwords accounts can be an overwhelming task if you’re managing many of them. Thankfully, using Google Adwords Scripts can help take away some of the hassle and automate many tasks and processes. One essential task that many skilled developers have attempted to automate is making sure your…
Wasting Money on the Google Display Network? Try Smart Display
The Google Display Network can be complicated, especially when the goal is to drive conversions and revenue. Luckily Google has made Display advertising easier by creating Smart Display campaigns. The Smart Display campaigns use Google’s machine learning to automatically create image, native and text ads across the GDN in any size or format. Google also…
We Let Google Manage Our Account, Here’s What Happened
Just like any ordinary Monday, I was going through client accounts, making improvements and mining data for weekly reports. As I was deep into an analysis, the phone rang. It was a Google Representative apparently from a team that wanted to know more about my PPC efforts. Yup, he was calling a marketing agency to…