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AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it this way, AppLovin used to serve ads for Angry Birds while you were playing Candy Crush. Now, they’re serving highly targeted ads for direct-to-consumer (DTC) brands in apps & games…
Shopify recently began sending out warnings of an upcoming forced migration that is affecting many stores. Once upon a time, installing Google Analytics & Facebook conversion tracking on a Shopify store was a breeze, those days are long gone. Here’s the breakdown of what you need to know: Here’s an example of the warnings Shopify…
AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this… AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin…
TLDR: Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the landscape. 2024 was a huge year for digital advertising platformsl like Google Ads & Microsoft Ads, and we anticipate that there will be a number of fundamental changes in the…
Google is testing a new feature that lets a single advertiser have two ads appear on the same search results page. While this might seem like a win for visibility, it comes with some serious potential downsides for your ad performance and costs. If you’re not careful, this change could lead to unexpected increases in…
Heads up! Google Ads has made a change that could impact your campaigns. When you switch to smart-bidding strategies, your exact and phrase match keywords might automatically change to broad match without you knowing. This could lead to your ads showing up for less relevant searches, potentially increasing costs and reducing effectiveness. What’s Happening? Google…
Google just raised the stakes for advertisers. Starting now, if your website violates Google’s spam policies, any ads pointing to it will be automatically disapproved. This update is designed to align Google’s advertising rules with its Search spam guidelines—and it’s a wake-up call for anyone running paid campaigns. If your website gets flagged for spammy…
Welcome to the last Digital Marketing Insights that covers 2024. Instead of highlighting only within December, we’ve taken all the most important insights from the year and boiled it down into one post. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you never miss a beat….
Microsoft Advertising just dropped some big updates, and they’re all about making ad conversion tracking more precise and privacy-compliant. From rolling out Household Attribution to new tracking consent features, these changes are designed to help businesses refine their campaigns while keeping user privacy front and center. If you’re running campaigns on Microsoft Ads, here’s what…
Google Ads is stepping up its video game with a brand-new video option in the assets section, and it’s a total game-changer. This update simplifies how advertisers like you upload and manage video content while signaling Google’s not-so-subtle message: video is the future of digital advertising. If you haven’t already embraced video, now’s the time….
