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When growth is plateauing despite throwing more money at ads – and you’re drowning in marketing decisions – is typically the time when folks start wondering if hiring a fractional CMO is the right move. Here’s the bottom line: The Numbers: $5K-$12K monthly for fractional vs. $25K+ for full-time (plus benefits). Brands that are already…
“Our conversion rate dropped 27% overnight. Site speed is fine. No visible bugs. What’s happening?” What would you say if you got that distress call? See, most conversion drops aren’t what they seem. While everyone obsesses over page speed scores and app conflicts, the real revenue killers hide in places you’d never think to look….
Google is rolling out its new AI Mode (Search Generative Experience, or SGE) nationwide, and what we’re seeing is a seismic shift in how search results are served, and how we need to market for them. AI Mode is synthesizing multiple sub-searches and delivers AI-generated answers alongside a sidebar of links. As more users rely…
Why Global Expansion Fails for Smart Teams Six-figure Shopify brands don’t fail internationally because they picked the wrong markets or had bad products. Usually, it’s because they made architectural decisions in month one that created invisible bottlenecks by month twelve. I’ve seen many smart teams get trapped. A fashion brand that chose Markets Pro to…
Last month, we asked the CEO of a 100+ year-old seed company to delete her personal Facebook photos. Not because they were scandalous, but because we needed her real account to answer gardening questions in Facebook groups. That’s how SEO works now, getting into real chats, not hiding behind keywords. SEO Isn’t Dead We used to…
How to Fix Conversion-Drops on Six-Figure Shopify Stores Last Black Friday, we heard of a $20M fashion brand that lost $180K in 3 hours because their inventory checking widget couldn’t handle the traffic spike. Their checkout completion time jumped from 1.4s to 9.2s, and conversions dropped through the floor. The culprit? A single external API…
Google just dropped a massive list of updates at Marketing Live 2025, and nearly all of them are powered by AI. From how ads get built to where they appear, a lot is changing. If you want to stay competitive, this is the time to get familiar with what’s new, and how to act on…
Apple is seriously considering swapping out Google as Safari’s default search engine, and not just for another traditional player. They’re eyeing AI-first engines like Perplexity, Anthropic, and even OpenAI. This move isn’t confirmed yet, but Apple exec Eddy Cue recently shared in Google’s ongoing antitrust trial that Apple is exploring partnerships with newer, AI-driven search…
OpenAI is officially stepping into eCommerce with a brand-new shopping assistant built directly into ChatGPT. If you’ve ever asked ChatGPT for product recommendations, this new feature takes it a step further, now it’s giving curated lists of actual products from real stores, complete with links to buy. Via Open AI This isn’t just a cool…
Is JavaScript hiding your site from crawlers? Learn how to identify if that’s an issue for you and how to fix it.
